Max has officially launched in the US, sort of


The newest rebranding of HBO has finally launched in the US. It’s called Max, and is the combined streaming service of Warner Bros and Discovery. It’s mostly just a rebrand of the current app, with more Discovery content being added in, but it’s a bit of a bumpy ride this morning.

If you login to Max today, you’ll be told that your profiles, watch history and My List have a new home, with a button to “Start Streaming”, but that button is kinda broken right now. For some, it will do absolutely nothing, and others will get a “something went wrong” error.

This is likely because Max is getting a lot of people signing in right now, and their servers just aren’t able to handle it. Hopefully it’ll be fixed rather soon.



Max launches with a ton of new 4K content

Under AT&T’s ownership, HBO MAX didn’t really seem to care to much about 4K content. It was mostly only for the newer titles, like Wonder Woman 1984 and Batman. But with the launch of Max, WBD is launching a ton of new 4K content. The company claims, about eight-times as much 4K content as HBO MAX had. So that’s definitely a good thing, and could get more people to splurge for the more expensive 4K plan.

Max has three plans, ranging from $9.99 to $19.99 per month. There’s Ad-Lite which is $9.99 per month and gives you full access to the Max library, with a max of 4-5 minutes of ads per hour of content. Then there’s Ad-free which is $15.99 per month, and it’s completely ad-free with 30 downloads. Finally, there’s Ultimate Ad-free which does give you the entire library, plus 4K HDR content with Dolby Atmos, and you also get up to 100 downloads, and four concurrent streams.

It has the makings of being a pretty good service, but the first day is generally pretty rough for things like this. So this is to be expected.