It’s no secret that search abandonment, i.e. inaccurate search results, has been a major problem that retailers have been facing for years, resulting in frustrated consumers leaving their sites. In fact, retailers globally lose over $2 trillion annually due to search abandonment. Now, in an effort to address this issue, Shopify, one of the leading e-commerce platforms, has partnered with Google Cloud to integrate its Cloud Discovery AI solution directly into online stores.
Through this partnership, big brands worldwide can directly integrate the Discovery AI solution into their online stores, which will help businesses provide more accurate search results and personalized product displays, and enable customers to order through personalized retail search capabilities. Additionally, retailers will benefit from an AI-powered browse feature that uses machine learning to determine the optimal ordering of products on an e-commerce site.
Why is this integration important?
This integration is crucial because, according to a recent study in the US, 69% of consumers reported that a store’s search was the most common way they shop, but only 10% stated that they consistently get accurate search results. Therefore, by partnering with Google Cloud, Shopify aims to provide enterprise retailers with the best-in-class product discovery experience and boost sales.
Harley Finkelstein, Shopify’s President, said that the partnership brings together the best in commerce with the best in search to unlock a trillion-dollar opportunity for brands. Thomas Kurian, CEO of Google Cloud, added that the integration of Discovery AI solutions with Shopify will make it easier for retailers to deploy the power of AI, allowing customers to find what they want faster.
“We’re thrilled to continue our long-standing partnership with Google Cloud. We’re bringing together the best in commerce with the best in search to solve a complex and costly problem for retailers- world-class search and discovery for the online store,” said Finkelstein.