Google is the dominant power in the search industry, but its dominance is threatened by the A.I. chatbot ChatGPT. As per a report by The New York Times, the search giant has declared a “Code Red” to build a rival for ChatGPT and other AI-driven chatbots. The outlet says declaring Code Red by Google is like “pulling the fire alarm.”
What makes ChatGPT a serious threat to Google’s dominance is its ability to provide much information about a topic. ChatGPT pushes the traditional search engine boundaries to a whole new level. For example, you can even ask it to compose an essay or poem.
Google CEO Sundar Pichai has now asked the company’s employees to respond to the ChatGPT threat. Additionally, Google employees should build A.I. products that create artwork and other images.
The search giant is also expected to host a conference in May, and until then, all teams within the company are tasked to develop and release new A.I. prototypes and products.
Google is in a dilemma about its future
Yet, Google’s strategy to tackle ChatGPT and other A.I. Chatbots is unknown. However, the Mountain View-based company will need to decide whether it should refine its search engine or build a standalone A.I. chatbot. The Google executives warned that the industry wouldn’t linger for them and they should act quickly.
According to a memo viewed by The Times, Google is concerned about its A.I. impacts on society, and the company executives claim smaller companies find it easier to deploy their advanced A.I. technology. Likewise, ChatGPT has recently come under fire for producing toxic, racist, and incorrect answers. Microsoft and Meta also had to take down their chatbots due to similar reasons.
Another plan for Google is to release its chatbot technology as a cloud computing service for third-party businesses and limit the prototypes to only 500,000 users. However, incorporating search technology into a chatbot may keep users away from Google search pages, which means the company will earn less revenue from ads. According to Google and Yahoo former employee Amr Awadallah, Google is facing a business model issue because “If Google gives you the perfect answer to each query, you won’t click on any ads.”