Elon Musk’s Master Plans For Twitter Explained

Elon Musk Buys Twitter AM AH

After a lot of back and forth, Elon Musk is eventually about to buy 100 percent of Twitter shares. From now on, there are many speculations about Musk’s plans for the company’s future. Reshaping Twitter’s content policy and hiring strategies are said to be the priorities.

Musk still hasn’t confirmed if he wants to be the temporary CEO of Twitter. But the company will inevitably go through serious changes after completing the $44 billion buyout. Also, some top executives like Vijaya Gadde will likely leave the company.

The latest report by The New York Times shed light on Musk’s master plan for Twitter. Let’s see what Twitter will look like under Elon Musk.


Multiplying revenue by 2028 is one of Musk’s first plans. Last year, Twitter made $5 billion, and Musk promises to reach a $26.4 billion annual revenue by 2028. Given the company’s current status, a fivefold revenue for Twitter may seem like daydreaming.

Elon Musk plans for Twitter Mostly revolves around increasing revenues

In 2020, around 90 percent of Twitter’s revenues were generated through advertising. Elon Musk says he can reduce the reliance on advertising revenues to 45 percent. As per the documents, Musk claims Twitter can make $12 billion from advertising in 2028. Also, subscriptions will bring nearly $10 billion to the company. Data licensing would be another source of revenue for Twitter.

Elon Musk is also familiar with digital payment services as he is one of the co-founders of PayPal. A payment business includes tipping and shopping, and Musk promises this segment could make$1.3 billion in 2028. Twitter would make around $15 million from a payments business in 2023.


Moreover, last year, each Twitter user made $24.83 for the company. Musk claims this amount per user can reach $30.22 by 2028.

According to the provided documents, Elon Musk wants to grow the number of Twitter users to 931 million by 2028. He also says Twitter can reach 600 million users in 2025. At the end of the last year, Twitter said it had 217 million users. Musk also has plans for Twitter Blue. He expects Twitter to have 69 million Blue users in 2025 and 159 million in 2028.

 Musk has a mysterious X plan for Twitter

Musk mentioned a mysterious X plan for Twitter, and he expects this plan to reach 104 million users in 2028. The nature of this plan is still unknown. However, an ad-free version of Twitter is a possible option.


Musk has previously talked about his plans for revamping Twitter’s hiring strategies and talent hunting. He expects Twitter to have 11,072 employees in 2025 – up from around 7,500 today. Of course, hiring new employees on Twitter will fluctuate, which is one of Musk’s hiring strategies. Musk also wants to grow the stock-based compensation costs to just over $3 billion by 2028.

The next plan is about increasing the free cash flow. Musk previously detailed his plans for funding the buyout through personal wealth, loans, and borrowing money from family and friends. This plan creates debts for Twitter. However, Musk says the free cash flow of Twitter can reach $9.4 billion in 2028.