Samsung Removes "Z" Branding From Its Foldables In Some Markets

Samsung Galaxy Z Fold 3 AM AH 07

Samsung has removed the “Z” branding from its foldable smartphones in some markets. The Galaxy Z Fold 3 and Galaxy Z Flip 3 are now listed as the Galaxy Fold 3 and Galaxy Flip 3 respectively on the company’s official websites for Latvia, Lithuania, and Estonia. It appears to be a fairly recent change as the URLs for the product pages for the two foldables still contain the Z branding.

While many of you might prefer this Z-less naming scheme for Samsung’s foldables, this likely isn’t a permanent change. The Korean brand is probably dropping the letter Z in solidarity with the Ukrainian people, considering the markets where the name change is in effect. Oddly though, Samsung’s official website for Ukraine still lists the two foldables as Galaxy Z Fold 3 and Galaxy Z Flip 3. But these listings could soon undergo a similar change as well.

Of late, “Z” has become a symbol of the Russian armed forces involved in Russia’s invasion of Ukraine. As a result, the people of Ukraine and its neighboring countries wouldn’t want to associate themselves with that symbol. In solidarity with this anti-Russia sentiment in the region, Samsung is now dropping the Z branding from its foldable smartphones. The Korean brand has already stopped selling products in Russia. It has also temporarily suspended operations at its TV factory in Kaluga, near Moscow, the capital city of Russia.


According to the noted tipster Ishan Agarwal, Samsung has already started printing new retail boxes for the “Galaxy Fold 3” and “Galaxy Flip 3”. However, the company is doing this all silently. It hasn’t said a word about this name change. But we might hear something from the Korean behemoth in the coming days.

We wouldn’t mind Samsung permanently removing the Z branding from its foldables

While Samsung is removing the Z branding from its foldable smartphones in select countries for a cause, we wouldn’t mind if it does so permanently, and globally. We know the company wants to streamline its foldable offerings under the “Z” umbrella, but two different foldable series — Fold and Flip — would simplify things for consumers. That said, the Korean behemoth surely knows its marketing game better than we do.

Samsung is reportedly preparing to introduce a third foldable series this year. It could be the slidable/rollable smartphone that the company showcased at CES 2022 in January. The new device may feature the Galaxy Z Flex branding. Exciting times are ahead in the foldable smartphone industry.