Samsung Brings Galaxy S22 Launch To The Metaverse

Samsung Galaxy Unpacked 2022 metaverse 1

Samsung is bringing its first Galaxy Unpacked event of 2022 to the metaverse. Because, why not?

The company has recreated Samsung 837, its flagship experience center in New York City, within virtual reality platform Decentraland for metaverse fans to tune in to the big launch event tomorrow in a whole new way. The virtual space, which is called Samsung 837X for obvious reasons, is a fully immersive experience that will offer viewers quests and NFT prizes alongside the live event.

To enter, users will have to visit the Decentaland platform and sign in. If you don’t already have a Decentraland account, you can sign up using a MetaMask cryptocurrency wallet or sign in as a guest. With the former, you will get the full experience while as a guest, you can only explore the virtual space and watch the event. You will not be able to participate in quests and subsequently, win NFT prizes.


Once you have signed in, your virtual avatar will be dropped right outside Samsung 837X. You can then enter the virtual building and immerse yourself in the metaverse.

Samsung jumps on the metaverse bandwagon

The metaverse craze continues to grow even when many think it’s just a gimmick. Several big companies like Facebook, Apple, Google, Disney, and Microsoft are investing heavily in this virtual world. Samsung is now jumping on the bandwagon too, allowing fans to enjoy its upcoming Galaxy Unpacked event in the metaverse.

This comes as a surprise though. Samsung hasn’t been as active in the virtual reality (VR) and augmented reality (AR) space recently as it was a few years back. Perhaps the company doesn’t want to miss out on the latest craze for the metaverse.


Either way, if you’re looking forward to the Galaxy Unpacked event on February 9, which doesn’t have many surprises in store, you now have a whole new way to watch it. You can already tune in to the event on Samsung.com as well as the company’s official YouTube channel. Live streaming of the event may also be available on Twitter, Reddit, and other popular online platforms.

Tomorrow’s Galaxy Unpacked event will see Samsung formally announce the Galaxy S22 and Galaxy Tab S8 series flagships. A plethora of leaks has already revealed pretty much everything about the upcoming devices. The company itself has started sharing photos of the unannounced devices on its social media channels. It now remains to be seen whether Samsung has any surprises in store. The online event begins at 10 a.m. EST/ 3 p.m. GMT tomorrow, i.e. February 9.