According to a new report by App Annie, people are spending excessive amounts of time on mobile apps. The report states that people are spending an average of 4.8 hours a day on mobile apps. Which is 30-percent more than in 2019. That goes for mobile-first markets. It is worth noting that users in Brazil, Indonesia, and South Korea surpassed five hours per day.
Report reveals that people are spending excessive amounts of time on mobile apps
The report also says that apps were downloaded 230 billion times in 2021, while $170 billion was spent last year. In case you are wondering what app was the most downloaded, well, that’s not hard to guess. It’s TikTok.
TikTok has been immensely popular on both Android and iOS for quite some time now. The pandemic only benefited the app, in a way, as people were forced to spend more time at home, so they’re looking for an outlet.
To show you how popular was TikTok, let’s just say that users spent 90-percent more time on the app compared to 2020, and in 2020 TikTok was immensely popular as well. TikTok is actually expected to surpass 1.5 billion monthly active users by H2 2022.
App Annie’s chief executive, Theodore Krantz, said that “the big screen is slowly dying”, by adding that “mobile continues to break records in virtually every category”. That includes “time spent, downloads, and revenue”.
YouTube was the most popular streaming app worldwide
YouTube was the most popular streaming app worldwide. I raked up more than a million downloads in 60 different countries. Netflix was second-placed in many regions, as it was immensely popular as well.
People spent $116 billion on mobile gaming apps. Casual games were especially popular, notes App Annie. Ads are still a problem for users, but the ad industry is doing really well, and breaking records.
People were also spending a lot of time in shopping apps in 2021. They spent more than 100 billion hours globally, while Singapore, Indonesia, and Brazil grew the fastest in that regard.
Food and drink apps marked huge growth, and the same goes for health and fitness apps. The pandemic definitely affected those changes, as people don’t go out as much, and that includes restaurants and gyms.