In a bid to encourage a better quality of child-friendly videos from creators, YouTube will begin demonetizing channels that produce low-quality content. More specifically, channels that produce content for younger audiences cannot upload overly commercial videos or ones that could potentially encourage bad behavior.
YouTube’s new policy on such content says that “made for kids” content should also have limited or no ads at all. Moreover, the video platform warns that channels that violate these guidelines could face removal from the YouTube Partner Program.
“We have reached out to potentially impacted creators in order to support them before these changes take effect starting next month. Our ultimate goal is to foster a safe and enriching environment for families while rewarding trusted creators who are making high-quality kids and family content,” YouTube said about the changes in a post (via).
This move could help improve the quality of content on YouTube Kids
The new guidelines should dramatically increase the quality of the content uploaded on the platform. However, it could take some time for these new changes to take effect.
The streaming service said it will inform creators before acting against their channel. YouTube could also add a yellow icon on some violating channels to alert advertisers of their status. The platform didn’t offer info on the number of channels that could be impacted by this policy change.
The quality of content should receive a big boost when these algorithms are in effect. Parents can expect a drastic improvement in the recommendations as well. YouTube’s high-quality principles cover a wide range of topics, including content that focuses on learning, creativity, play, or interaction with real-world issues, to name a few.
YouTube Kids has been available as a separate app for quite some time. It offers extensive parental controls while focusing on content tailored for kids. YouTube brought new parental controls to this platform earlier this year. This was designed to help tweens and teens migrate from YouTube Kids to the primary YouTube app.
In August, YouTube said it would remove videos from YouTube Kids that would entice viewers to purchase a product. Additionally, the streaming platform said it would bar content that focuses on “excessive accumulation or consumption of products.”
The main YouTube app has also seen a handful of additions this year. In July, the company announced a wider rollout of YouTube Shorts, its short-form video experience within the YouTube app. This was part of Google’s attempt to take on TikTok which dominates the short-form video space.