With the Pixel 6 release just around the corner, Qualcomm has decided to take a swipe at Google for foregoing its Snapdragon SoC with the new flagship. As most of you know, Google developed a new chipset known as Google Tensor for the Pixel 6 series.
Clearly, this isn’t going down well with Qualcomm as evidenced by a tweet posted by the company. The tweet reads (via) – “We’ve decided to make our own smartphone SoC instead of using Snapdragon,” followed by a series of red flags.
Red flags are a relatively new phenomenon on the internet. Users make a statement or comment with sarcastic overtones as a critique of something. To make it apparent, they add a bunch of red flag emojis to the message.
With that out of the way, Qualcomm wants us to think that Google’s Tensor chip is a bad idea. Although the company doesn’t name Google specifically, it doesn’t take a genius to understand what the chip maker is trying to say.
Every Pixel phone so far has used a Snapdragon SoC, but that’s changing with the Pixel 6
Qualcomm is understandably frustrated about all the potential good press Google’s new chip could receive. Meanwhile, Samsung has its own line of chipsets under the Exynos moniker, though the company also utilizes Snapdragon SoCs for its devices. So Qualcomm’s irritation is understandable, though it comes across as being overly sour.
For Google, developing its own chipset makes a great deal of sense. Thanks to Tensor, Google will have more control over the software features it wants to implement. It is the end of an era for Qualcomm, though, since it has been involved with every Pixel phone launched so far.
It’s unclear how the Pixel 6 and 6 Pro would fare with Google Tensor, though there’s a general sense of positivity surrounding the new flagships. Fortunately, we don’t have to wait long to find out as Google will unveil the two flagships in less than a week from now.
Qualcomm will continue to churn out chipsets for Android smartphones in the near future. However, losing a major client like Google can be disappointing for the company.
Developing a smartphone chipset is a first for Google. However, the company designs its own chips for Google Cloud servers, so it’s not new to this field. Previous reports have suggested that Samsung will mass-produce the Tensor chipset for Google.