T-Mobile and Walmart have announced a new marketing partnership. This collaboration will see plans and devices from T-Mobile, and its prepaid wing, Metro by T-Mobile, across Walmart locations in the U.S. T-Mobile’s plans and offerings will be available across 2,300 Walmart stores as well as walmart.com.
Separately, the carrier is reportedly looking to bring its services to 1,000 Best Buy locations across the country. This move has the potential to more than double T-Mobile’s reach within large national retailers. However, this does not mean T-Mobile’s overall retail footprint.
Metro by T-Mobile services will launch first, followed by T-Mobile’s postpaid plans
Three unlimited plans and some 5G devices from Metro by T-Mobile will be available across Walmart stores and online from October 18, 2021. Customers can even get SIM cards at these spots if they’re willing to keep their existing devices.
Meanwhile, starting November 1, T-Mobile will bring its standard postpaid plans and devices to Walmart locations. The carrier’s unlimited plans, such as Magenta and Magenta Max, will also be available at these stores. Additionally, the carrier will deploy its employees at these spots to interact and help customers pick the right plan.
Executive Vice President of T-Mobile Consumer Group, Jon Freier said, “5G for All means T-Mobile is bringing real choice and competition in wireless to many Americans.”
“And even though online shopping continues to grow, we know that retail stores remain one of the primary places where wireless customers pick up devices and services. We’re working to expand our retail footprint across the country to meet more people in more places every day,” Freier added.
The carrier is aiming to expand its 5G footprint across America. Striking a partnership with Walmart is the perfect opportunity to achieve this goal. T-Mobile’s 5G network covers a total of 305 million people (via Android Central).
Moreover, T-Mobile’s Ultra Capacity 5G reaches 165 million people according to recent estimates. This is mainly due to the mid-band spectrum T-Mo acquired from Sprint not too long ago. The carrier believes its Ultra Capacity 5G will reach more than 200 million customers by the end of 2021.
T-Mobile has courted some controversy in the recent past. A data breach compromised the personal details of over 54 million customers in August this year. “To say we are disappointed and frustrated that this happened is an understatement,” CEO Mike Sievert said at the time.