Ultra-popular short-form video-sharing app TikTok is seemingly going long-form. Only last month, the app increased the time limit of videos on its platform from one minute to three minutes. It is now preparing to let users upload videos up to ten minutes in length. The information comes courtesy of social media consultant Matt Navarra who recently tweeted a cropped screenshot of an account update notification from TikTok suggesting that the company is testing this ability. Those selected for the testing are apparently getting this notification.
“Upload longer videos: Upload videos up to 5 minutes long from your device. Make sure you’re using the latest version of TikTok before trying out the feature on your app or tiktok.com,” the notification reads.
But that’s not it. Twitter user @blueasyraff has shared a video (attached below) that shows a nearly eight minutes long video playing on TikTok. By the looks of it, the company is testing support for videos as long as ten minutes.
What’s interesting is that these longer videos will seemingly feature a seek bar. So users will be able to fast forward videos, something that’s not available with shorter TikTok videos.
TikTok is looking for ways to attract more creators to its platform and support for longer videos is certainly the best bet. The three-minute limit on uploads is keeping many creators away from the app.
— 𝑩𝑳𝑼𝑬 𝑾𝑰𝑻𝑪𝑯 🏴 (@blueasyraff) August 19, 2021
TikTok videos could get even longer in the future, but there’s some time to it
TikTok is seemingly just starting testing uploads up to ten minutes among a small group of users. So when this ability rolls out publicly is anyone’s guess. If history is any indication, then there’s quite a while to go before TikTok videos get longer than three minutes. The company started testing support for videos up to three minutes long back in December 2020. It rolled out the ability to everyone last month. That’s around seven months of testing. So don’t expect to see five or ten minutes long videos on TikTok until next year.
Whenever ready, TikTok will probably enable support for five-minute videos first up, before further increasing the limit to ten minutes down the line. Perhaps it will take into account the feedback from users during this testing and decide how to go on about these plans. We will be keeping a close eye on this development and will let you know as and when we have more information.