The 2021-2022 NFL Season should be one for the ages. Aaron Rodgers will play his final season as a Green Bay Packer, Tampa Bay quarterback Tom Brady will look for his eighth Super Bowl ring, and for the first time since 2006, the New Orleans Saints will play a season without Drew Brees.
But what happens on the field isn’t the only reason this could be a special NFL season. For the first time in history, the NFL has signed deals with sportsbook platform providers.
Also, NFL fans have more viewing options than at any other time in the league’s history. The changes promise to make the National Football League more popular than ever.
Not only that, but the changes should also bolster individual sportsbook operators. Bookmakers can use pay per head software, where they pay a per client fee to offer the company’s sportsbook applications, to create player-level sites on par with more prominent online sportsbooks.
Sometimes, the software is so powerful that individual sportsbook owners can offer video streams and pay and collect from their customers without utilizing a third-party payer.
Before diving deeper into how price per head agents can run a company on par with a corporate online sportsbook, check out more information on why the NFL has embraced both sports betting and streaming.
Most football fans have cut the cord
In the United States, cutting the cord has become the norm. Cord-cutting should accelerate this year, with 27% more people ditching traditional cable and satellite and moving to streamers like Amazon Prime, Paramount+, and Peacock.
The 2020 pandemic pushed more and more people from basic television to streaming content. 68% of viewing time is devoted to streamers compared to 28% to traditional TV.
Although there are no stats on how many NFL fans have cut the cord, the overall numbers suggest that football fans are also slicing the line like most everyone else in the U.S.
Starting in 2022, Amazon Prime will be the exclusive home of NFL Thursday Night Football. In the same release touting the deal with Amazon, the pro football league wrote this:
“With its new media distribution agreements, the NFL has expanded its digital footprint to reach a broader audience and enhanced the ability of its media partners to innovate around their productions and provide interactive elements such as stats/data, chat and integrated social feeds as part of their digital presentations.”
The NFL signs deals with multiple online sportsbook companies
Streamers like Amazon aren’t the only organizations the National Football League has placed in their back pockets. For years, the NFL has tried to keep gambling establishments at bay.
But since 2018, when the U.S. Supreme Court lifted the sports betting ban, the NFL has planned to incorporate football betting somehow. Recently, the league signed deals with corporate-run online sportsbooks.
The NFL has continued signing deals, which should surprise nobody. Before streaming, the National Football League had deals in place with almost every U.S. national broadcaster, ABC/ESPN, NBC, FOX, and CBS.
Those deals remain in place. Why wouldn’t the NFL sign football gambling deals with DraftKings, BetMGM, PointsBet, WynnBet, and any other online sportsbook company approaching them?
The National Football League realizes they can ensure winners and losers. By signing deals with multiple organizations, the league stays out of it and allows sports gambling to decide which corporations win and which corporations lose.
Sports bettors can turn to individually owned books
The software hasn’t just allowed companies like MGM to create internet-based sportsbooks. It’s also opened the door to individual ownership. Anybody who wishes to use pay per head software to develop and run a sportsbook can do so.
Individually run companies could be where the sportsbook industry’s most significant advancements lie. The software that larger online sportsbook organizations use isn’t much different from what private business owners use.
Also, privately owned sportsbook agents are more flexible and agile than corporations. PPH sportsbook agents mustn’t adhere to corporate rules, which means they can provide customers better odds and a higher level of customer service.
Proprietary bookie software organizations can even offer payment integration that allows sportsbook operators to make online payments and collect online with no third-party requirement.
Another advantage of proprietary software is the ability to integrate beyond payment platforms. Some pay per head software organizations have become so advanced, they can offer live video streams and game trackers from their in-game betting platforms.
Sports bettors like to wager on games while they happen. Live betting has become a boon for some bookmakers, but not all corporate-run companies provide live betting.
Armed with the ability to offer video streams and in-game betting, sportsbook owners can protect their client base and reach massive profit heights.
Although the most discussion has revolved around corporate-run books and how they’ve changed the industry, individual ownership advancements are likely to boost the local bookie to levels the industry has never seen, which is a good thing.
An industry works best when both corporations and private business flourish. Corporations and sports leagues like the NFL have joined hands while pay per head software companies have allowed entrepreneurs to create profitable entities. The result is a thriving sportsbook industry.