The short-form video war is still raging with TikTok holding all the firepower. YouTube, in a surprising move, has purchased an Indian short-form video platform called simsim. What makes this platform different is the fact that it focuses on selling products, and not dance videos. News of YouTube buying simsim comes to us from a blog post by the company.
Simsim is a platform that helps local businesses
The TikTok craze has extended overseas, as simsim has proven to be similar to TikTok. There is one twist, however: simsim focuses on commerce. Creators create video reviews of products sold at local businesses. In the videos, they include links to purchase the products that the businesses sell.
The app is available in three languages: Hindi, Tamil, and Bengali. What makes the platform appealing is the fact that it focuses on local and small businesses, not major brands- who would like to watch short videos advertising Amazon?
YouTube buying simsim is a move to help small businesses in India
YouTube has been doing a lot of work to help out the citizens in India. One example is the Indian Digitization Fund. YouTube buying simsim is a move to help small businesses in India.
The company didn’t state any specific plans that they have for the platform just yet. It says that it will “help small businesses and retailers in India reach new customers in even more powerful ways.” This most likely means that YouTube will give simsim money and resources to expand its reach to a broader audience.
One thing that YouTube did point to is the fact that it wants to bring simsim services to YouTube videos. This will help expose simsim creators to many more viewers via YouTube. This may involve YouTube Shorts.
For the time being, YouTube isn’t going to make any changes to simsim. It stated that the platform will operate independently as before. As time goes on, there may be changes to the platform as the two companies find ways of expanding.
YouTube may have just invested in the future
YouTube buying simsim may have benefits other than helping small businesses. A lot of companies are jumping on the TikTok bandwagon, leading to a plethora of clones. Advertising local businesses in the style of TikTok has proven auspicious for simsim. For all we know, this could be the next big trend in e-commerce.
Shopping online can be a chore when you don’t know where to look. Instead of browsing through pages and sellers, you can get quick reviews delivered in a short and sweet video. This could make the process of shopping online a lot easier for people.
Also, if your favorite influencer is recommending the product, then you’re more likely to relate to the product. If this takes off and becomes a trend, YouTube will be at the forefront of it. There’s no telling if this is going to be the next big thing, but it’s worth looking into, as simsim is an interesting idea.