Samsung May Introduce New Virtual Assistant Called 'Sam'

Samsung virtual assistant Sam

Samsung is reportedly gearing up to unveil its new virtual assistant, Sam. The virtual assistant may return in the form of a 3-dimensional character.

The South Korean tech giant’s official virtual assistant character was originally launched in a 2D form. The newly surfaced 3D variant of the virtual assistant looks quite nice, it will probably make you forget about Bixby.

Despite having a 2D version, the character underwent a radical overhaul to return to social media. Samsung’s virtual assistant, Sam, has more expressions, poses, and textures. These additional features make it more interesting and modern.


Lightfarm Studios gave Sam an awe-inspiring facelift

Lightfarm Studios has published a slew of photos and renders of Sam. This gives us a clearer view of Samsung’s virtual assistant, Sam.

The visual arts production house released a statement to divulge more details about Sam’s design. It teamed up with Cheil Agency to develop more realistic character design materials.

As a result of this collaboration, Sam’s hair and clothes look more realistic. Moreover, her overall aesthetic look is even more attractive, as pointed out by Duniaku. The site released a list of the complete team that is working on the project.

Samsung Virtual Assistant Sam 3D


Lightfarm also revealed the applications they used to create Samsung’s new virtual assistant, Sam. They used software like Adobe After Effects, SideFX Houdini, Adobe Photoshop, Marvelous Designer, and Blender 3D.

The complete team working on the project

The project is directed by Rafael Vallaperde, while Giselle Almeida serves as the Art Director. Gustavo Rodrigues is the CGI Coordinator, while Mayara Sampaio and Jhonatan Lechar are working on the project as 2D artists.

The 3D artist team includes Ramon Lima, Lucas Falcão, Jhonatan Lechar, and Weslley Nereu. Moreover, Ramon Lima and Rafael Coppola are simulation artists in the project.


Samsung virtual assistant Sam 1

Lucas Falcão, and Jose Mauro Lobão have done the grooming, while Viviane Rodrigues, and Weslley Nereu are working as animators.

Marcéu Lobo handled post-production, and Mariana Gomes served as the producer and Bárbara Galvão as the sales manager.


Samsung’s virtual assistant Sam in action

In addition to the renders, the multi-award-winning visual arts production house released a test clip of the new assistant in action. The clip, which was shared on Vimeo, seems to have been taken down.

This could be an indication that Lightfarm may have created the Samsung Sam character of their own volition. It is highly unlikely that it may be based on an actual announcement from the company, according to Unbox.

It is also worth mentioning here that Lightfarm has acknowledged its collaboration with Cheil Agency for the project. For those unaware, Cheil Agency is an ad firm under the Samsung group.


So, there is a possibility that the company could announce Sam as an official character soon.