It’s finally happening. According to a recent report by The Verge, Instagram Reels will now show ads for users worldwide. The TikTok rival, Instagram Reels, which launched back in 2020, will now show ads.
TikTok faced severe backlash from major countries, which gave an opportunity to other social media platforms to come up with their own take on this short-video format app.
Instagram was quick on its toes, and released Reels. It was almost a replica of TikTok, with a few new features. However, with the addition of ads on Reels, it will be interesting to see how users react to this move.
The company was previously testing ads on Instagram Reels in select markets earlier this year. These markets included India, Brazil, Germany, and Australia.
Later, the testing was expanded over to more regions such as Canada, France, the U.K., and the U.S. more recently. Fast forward to now, Instagram has finally announced ads on its short-video platform, Reels.
As per Instagram, the ads will show up on all the places where a user views Reels, i.e. on the Reels tab, in Stories, in Explore, Reels on your Instagram feed.
Ads appearing on Instagram Reels will run for 30-seconds on loop
Moreover, ads will appear in between Reels posted by users. Further, the company has told that these ads will run for 30-seconds on loop, just like Reels.
People will be able to comment, like, and even save them, if that’s what you really want to do. The company’s that are early adopters to this new format includes brands like BMW, Louis Vuitton (LV), Netflix, Uber, and more.
Instagram leader Adam Mosseri told The Verge, that although the Reels format is growing, the company is not happy with it yet. So, they have decided to include ads, as a means of revenue generation.
Ads will show up in full-screen, just like Reels, and they can be identified by a “sponsored” tag just below the advertiser’s name. Well, this decision is not taken by Instagram, out of the blue.
The new format has been introduced after news of TikTok’s climbing ad prices made rounds over the internet. Since Instagram has more than a billion active users globally, ads seem a good source of revenue for the platform.
Instagram may soon take advantage of the Reels ads to drive users to its Shops platform. Though the company has not taken this step, it seems highly likely in the coming days.