Roku has responded to Google’s announcement of adding a shortcut to YouTube TV within the YouTube app on the platform. As a way to circumvent the carriage agreement with Roku – that it won’t agree to.
Now, Roku has responded to this move by Google, saying that its “actions are the clear conduct of an unchecked monopolist bent on crushing fair competition and harming consumer choice.” The company goes on to say that this announcement by Google “highlights the kind of predatory business practices used by Google that Congress, Attorneys General and regulatory bodies around the world are investigating.”
Roku also added that it has not “asked for one additional dollar in financial value from YouTube TV.”
So what is Roku looking for then?
Roku is standing its ground here, and asking Google to stop its “anticompetitive behavior of manipulating user search results to their unique financial benefit and to stop demanding access to sensitive data that no other partner on our platform receives today.”
Of course, Google isn’t happy with that, and has decided to blatantly leverage the YouTube monopoly to force an independent company like Roku “into an agreement that is both bad for consumers and bad for fair competition.”
And if you’ve been following Google for a number of years, none of this should surprise you. How many times has the European Union fined Google for anticompetitive practices?
Sure, Roku could decide to bend its rules for Google and sign this agreement for YouTube TV. But that would also open the flood gates for other major companies to do something similar on its platform. Like AT&T, Comcast, and even Netflix.
Google added this workaround for YouTube TV on Roku, because it knows it needs Roku. Even though it is trying to bully Roku with this new carriage agreement that Roku doesn’t want to sign.