As part of a wider Google vaccine confidence campaign, YouTube has launched a series of PSAs targeted and 18-34-year-olds. As reported by 9to5 the videos will aim to use YouTube’s platform to “encourage people to get informed about the vaccine”.
Google and other platform have done a lot over recent months to try and increase vaccine confidence whilst also provide accurate information on the subject. The company has pledged to tackle misinformation on the topic in its search results most recently.
The company has also remained committed to delivering up to date information on the vaccine. This has included listing vaccination sites on Maps to give people the best access to important information.
This campaign will roll out much further than this initial series of videos. More content is clearly planned and the global reach is expected to be much wider as Google and YouTube look to use their platforms to make a difference.
YouTube launch a series of PSAs to boss vaccine confidence
The first series of videos aims to “remind us of all that we have to look forward to in a post-pandemic world”. Described as the “first chapter” by Google more content will emerge in conjunction with the Vaccine Confidence Project at the London School of Hygiene & Tropical Medicine
18-34-year-olds are a key demographic in controlling the virus owing to their mobility across society. As a result, Google believes this campaign will have a big impact on the state of the pandemic.
There are currently 16 videos released so far. All of which focus on different “Because” themes. These include things like first visits, dance parties, victory cheers, and grandkids. All the videos come with the accompanying tagline “Get back to what you love”.
Google and YouTube will roll this series of videos out worldwide. The plan is to coincide this “with the local vaccine availability timelines”.
Overall this appears to be a smart move from Google. As in many places younger people will begin to receive the vaccine they now become targets for misinformation.
These targeted videos should have a major impact on the way in which younger people see the vaccine. It will be interesting to see how Google and its partners evolve this strategy over the coming months.
Hopefully, this roll out of content will be a success and combined with talking misinformation can have lasting impact on the way the virus affects all of our lives going forwards.