You don’t have to look far enough to realize that everyone in today’s world spends most of their time on their phones. Whether it is to talk to their loved ones, to play games, or to browse the internet, smartphones have turned out to be a truly remarkable invention.
As a business, you have to keep an eye on where your customers are. If your customers are using the internet to browse for products and services in your niche, you need to have an online presence. Due to this exact reason, digital marketing has grown out to be pretty popular. However, as time goes on, digital marketing is catching on to new trends, and mobile SEO is one of those trends.
To make sure that your customers can easily navigate through the mobile version of your website, you need to optimize your website. If you don’t apply SEO to your mobile website, you are losing a ton of valuable customers, which is going to be very bad for your business and cost you a very good opportunity to make a good impression in front of them.
In this article, I am going to highlight what mobile SEO is, its importance, and how you can implement it to your business website. So, without further ado, let’s get down to everything that you need to know to call yourself a mobile SEO wizard.
What is Mobile SEO?
Mobile SEO is the practice of optimizing your website for smartphones and tablets. With the recent boom in the use of smartphones, most internet users browse the internet through mobile devices. A survey done in 2020 indicated that over 90 percent of the world population uses a mobile phone to go online. As there are so many mobile internet users, it is imperative that you optimize your website for mobile use so that your website visitors don’t have to go through any trouble.
Why is Mobile SEO Important?
As mentioned before, the number of mobile users has been exploding over the years. Here is a report by Statista that reflects the growth of smartphone users from 2012 to 2023.
It can be clearly seen that there has been a steady rise in smartphone users. While desktop SEO has been fundamental to the success of several online businesses, they also need to start paying attention to mobile SEO to make sure that their audience gets the best experience.
How to Create a Mobile Friendly Website?
Now that you understand the importance of mobile SEO let’s get down to several factors that play a huge part in creating a mobile friendly website. While it is recommended to hire SEO Services that provide mobile SEO features to their clients, if you want to do it yourself, here is how you can do it.
1. Improve Your Website’s Load Time
The very first thing that you have to pay attention to is the loading speed of your website. It plays a very integral role in the experience of a user as the longer it takes for a website to load, the more he will have to wait.
Internet users want quick access to information, and if they are not getting that, they will bounce from your website. It is significantly going to reduce the number of leads you can acquire, which is going to hurt your profits.
2. Use a Responsive Design
The next crucial component of your website is its design. When making a website, most web designers optimize it for desktop use. However, when the same website is viewed on a mobile phone, all the elements of the website mix with each other, creating a very bad experience.
A responsive web design makes it easy for visitors to browse the website. They can scroll through your website more easily and effectively, which is going to give them enough incentive, so stay on your website and keep looking for more information.
3. Focus on User Experience
The last but the most important element of mobile SEO is focusing on user experience. In today’s world, running a successful business is all about making your customers happy. The more you care for them, the more they will feel valued and stay loyal to you.
Improving user experience is the best way to turn your website visitors into customers. If a visitor doesn’t have a good first impression of your website, he won’t have any trouble leaving your website and going to your competitor.
Best Mobile SEO Practices You Should Follow
Most of the SEO practices used in desktop SEO apply to mobile SEO, but there are a few things that you can follow to take your mobile SEO to the next level. Here are some of the most common practices that mobile SEO experts follow that reap the most benefits.
1. Meta Titles and Descriptions
If you are into optimization, you might already understand the importance of meta titles and descriptions for SEO. The meta title is displayed on your browser tab, and it tells you what page you are on. The meta description is the summary of your page that is displayed on the search engine. For mobile SEO, you should use a meta tile of no more than 70 characters and a meta description of 160.
2. Website Crawling
The next thing that you need to pay attention to is Googlebot, also known as a spider. It is a bot that Google uses to scan a website for its content. If you want to maximize your mobile SEO efforts, you need to make sure that Googlebot can access your mobile website and consequently rank you on search engine result pages.
3. Schema.org and Structured Data
Last but not least, Schema market or schema.org is another good practice that every SEO practitioner out there should be implementing. It is a great way to make your website stand out from your competition. Once added to your website, schema creates a snippet of your website that appears in the search result.