The Sony Xperia 1 III Camera Was Made By Sony Alpha Engineers

Sony Xperia 1 III image 2

Sony makes some of the best cameras around. But have you ever wondered how they made the Sony Xperia 1 III camera so good? Well, Sony has the answer for you. The company posted on its YouTube page to explain how. The video goes in-depth on its process on how it is done.

Smartphone cameras are always an important part of a flagship phone. Huawei has worked with Leica and OnePlus recently struck a partnership with Hasselblad. Both partnerships aim is to make the best smartphone camera experience possible.

Sony has a leg up though. Sony has camera experience. Its Alpha series of cameras are some of the best money can buy. The Alpha team brings their expertise in cameras over to the Mark III smartphones as it did with the Mark II flagships last year.


Sony went to the Alpha team to get optical, software, and image quality engineers to make the camera the best it can be. The team was tasked with developing a similar experience to the Alpha cameras that professionals would love to use.

The video goes in-depth on how this team designed the software and why they made these choices. Everything is developed in-house. From the lenses to the sensors, and the image processing the everything comes from under Sony’s roof.

The Sony Xperia 1 III camera has DNA from Sony’s Alpha line of cameras

The team has a term that they focused on. That term is known as “cameraness.” This includes not only the image quality but the lenses as well. All of this comes together to create a uniquely Sony camera experience.


The Sony Xperia 1 III features Real-Time Tracking which comes from the fantastic Alpha line. Real-Time Tracking works by using AI. The AI tracks objects. However, it isn’t perfect, unfortunately. It can get confusing and may have trouble distinguishing between two similar things.

In order to help the AI, the Sony Xperia 1 III has a 3D Time of Flight sensor. Depth information that the 3D ToF sensor catches gives AI the ability to distinguish between similar subjects. This is what will help the AI tell things apart.

The cameras aim to give professionals like sports photographers the tools they need. For example, sports photographers need a camera that can track -fast-moving objects. As a result of these needs, the camera has a dual focal length telephoto lens.


Sony’s new Xperia III flagships have powerful cameras. But, only time will tell if their cameras will be able to usurp the current smartphone camera champion.