Instagram "Branded Content Marketplace" And Other Tools Will Help Influencers

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Instagram could be your next stream of revenue according to Engadget. An Instagram “branded content marketplace”, creator shops, and affiliate commerce tools are in the works. The announcement came originally from Mark Zuckerberg during a live stream with Instagram chief Adam Mosseri.

This is all pretty exciting and a smart business move for the company. There are millions of users on the platform who make money from their content. By making it easier to do, Instagram can encourage these users to make more from its platform, and possibly attract creators from other social media platforms. Plus, it is safe to assume the company will get a piece of whatever creators make on the platform.

Instagram “branded content marketplace” and other tools can make things easier for creators

Let’s go over each one of these upcoming features. The “branded content marketplace” will match influencers with potential sponsors. This would effectively help new influencers who are up and coming to connect with businesses to monetize their content. Doing so would help these smaller influencers get off the ground easier.


Creator shops are an expansion of the current shop feature. Businesses have been able to sell their products on Instagram for some time. Creators could do this as well, but having a specific shop for creators is a better way of doing things. It is nice to see Instagram giving creators their own slice of the social media platform.

Lastly, Instagram is looking for a way to give creators the chance to make money from promoting products. According to Mark Zuckerberg creators “should be able to get a cut of the sales of things that they’re recommending and we should build up an affiliate recommendation marketplace to enable that to all happen.”

Zuckerberg is right. There are other affiliate programs out there that creators use to make money. However, it can be a hassle sometimes to get their followers to leave Instagram to go to another site. The good thing about this “affiliate recommendation marketplace” is that it should make it easier for creators to use since it will be built into Instagram.


Of course, all of this is still in the testing phase. However, once they do go live it could make things a hundred times easier for creators who want to monetize their content. Even better is that the tools can help smaller creators to gain some traction, keep them from getting discouraged. As you may know, being a creator is a hard thing to do. So any type of help that these tools can give will be much appreciated by creators.