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Apple Realized Bringing iMessage To Android Will Hurt The Company

iMessage Android
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If there was any hope that Apple may bring iMessage to Android, well, there is none now. Epic’s lawsuit against Apple has now revealed and confirmed some interesting details when it comes to iMessage.

Epic and Apple filed documents ahead of their upcoming trial. Epic’s lawyers actually asked Apple about iMessage for Android during depositions. During those, Apple’s Senior Vice President of Internet Software and Services, Eddy Cue, shared some interesting info.

Apple decided not to bring iMessage to Android way back in 2013

He confirmed that Apple decided not to develop a version of iMessage for Android way back in 2013. He talked about iMessage, while talking about what Apple does “to get people hooked to the ecosystem”.

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It is said that Craig Federighi, Apple’s Senior Vice President of Software Engineering and the executive in charge of iOS, featured that “iMessage on Android would simply serve to remove [an] obstacle to iPhone families giving their kids Android phones”.

Schiller, on the other hand, said that “moving iMessage to Android will hurt us more than help us”. Those are basically some of Epic’s arguments against Apple, at least they were during the deposition.

iMessage has been a part of Apple’s ecosystem since 2011

This is not exactly a surprise, not really. Many people are hooked to Apple’s ecosystem mainly because of iMessage, which has been around since 2011. Apple seemingly thought to bring it over to Android in 2013, but quickly gave up on that idea.

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If iMessage ever became available on Android, it would make it much easier for iOS users to switch over to another ecosystem. iMessage has a huge user base, and it’s keeping iOS users locked into Apple’s ecosystem, including its smartphones.

That’s also probably why Apple will never support RCS. It would make it easy for users to communicate with everyone on Android via iMessage, defeating the purpose of having the app in the first place. We may be wrong, but chances are it will never happen. Apple clearly knows how to keep its users, and doesn’t want to risk them leaving.