TikTok is looking to end the spread of misinformation. February 3 TikTok introduced new prompts to achieve this goal. Via its newsroom, they announced new prompts to help people what they want to share. People use TikTok to be creative and connect with people around the world. Unfortunately, a lot of content in the world could have misinformation that can mislead others.
The article says that TikTok removes misinformation as it identifies it. TikTok partners with fact-checkers at PolitiFact, Lead Stories, and SciVerify to help assess the accuracy of the content. However, fact checks can be inconclusive and may not be able to confirm some content.
Due to this, a video may become ineligible for recommendation into anyone’s For Your Feed. To fight this TikTok introduced new prompts announcing when content may contain unverified content.
The prompt will try to keep users from spreading unverified content. But creators are also notified that their video is being flagged for unsubstantiated content. The prompt which creators see is different from what viewers will see.
The new prompt is just the beginning. The new prompts will let users know that content may contain unverified content. Unfortunately, some people may still try to share the content.
TikTok introduced new prompts to combat unverified content
As a result, there will be another prompt to remind users the video has been flagged as unverified content. This second prompt is the second attempt to stop the spread of unverified content. This is a great approach because a lot of unverified content has been floating around the web lately.
TikTok’s community is full of creative creators. Many creators share their content even outside of TikTok. As a result, the company is trying to help users be mindful about what they share. TikTok says it tested this approach and saw viewers decrease the rate at which they shared videos by 24%. Even though this sounds bad, 7% of unsubstantiated content also saw likes on the videos decrease.
The prompts have slowed down some video viewership, but they also kept unverified/unsubstantiated content from being liked. This could also mean that those videos are not being shared as well.
The feature is rolling out globally. Over the coming weeks, more users will see the new prompts appear on unverified content. The rollout will start first in the US and Canada.
Hopefully, this new feature will keep the sharing of unverified content to a minimum. However, unverified content continues to spread. As a result, a lot of problems have arisen from this.