CEO Confirms OnePlus Will Focus Its R&D On Improving Camera Quality

Oneplus 8T AM AH 13
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OnePlus, a brand that is known to provide top-notch features under the not-so-premium price tag. And in line to upgrade its feature, OnePlus CEO, Pete Lau confirmed that the company will focus its R&D on improving the camera quality.

Well, OnePlus launched the OnePlus 7 series back in 2019. The OnePlus 7 Pro was the device that mainstreamed high-quality AMOLED displays with a 90Hz refresh rate display.

Later on, other smartphone OEMs started following this trend and now, we have almost all the devices coming with high refresh rate displays.

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Even today, the OnePlus 8T, which is the latest offering from OnePlus, is a great performer. You get some of the best specs for the asked price.

However, there is one department, where OnePlus very seriously needs to look into, i.e. the cameras on its phones. OnePlus devices have a bad reputation when it comes to camera performance.

No. We are not saying that the images or videos coming from OnePlus devices are pathetic. But they are also not up to the mark, especially looking at the hardware these devices pack.

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The good news is that, in 2021, this might change. As the current CEO has confirmed that the company will make efforts and put its R&D on improving one of its weak points, the camera.

A recent rumor claims that OnePlus is working with Leica for its flagships

Technology is one sector, where not much can stay hidden for a long time. Several rumors have already surfaced on the internet hinting that OnePlus is working with Leica for its upcoming flagships.

For the unaware, Leica is one of the biggest names in manufacturing cameras, lenses, binoculars, rifle scopes, microscopes, and ophthalmic lenses.

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The latest confirmation by Pete Lau on Weibo goes well in line with this claim. Whatever the case may be, it is surely a great sight for the sore eyes of the OnePlus owners who are disappointed with the camera performance on their OnePlus phones.

To top this off, the upcoming OnePlus 9 phones are, in fact, set to come with Leica lenses. But one should note that these are simply rumors, and one cannot confirm anything until it comes from a reliable or official source.

OnePlus will also make its efforts in the wearable segment this year. The company is already geared up for the launch of its first fitness band. Moreover, the company is also working on a smartwatch that is expected to launch this year.

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All in all, the company has great plans to improve on its weak fronts and also venture into new segments. We will have to wait and watch what all surprises OnePlus has in store for us.