Google Set A Really Low Bar For Pixel Phone Sales

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Google has set a really low bar for Pixel phone sales this year, according to Nikkei Asia. The company is allegedly planning to produce less than 1 million Pixel 5 handsets this year.

Google has opted to set a really low bar for Pixel phone sales in 2020

To be more accurate, the company could produce as few as 800,000 units in 2020. That may seem like a high number in general, but in terms of smartphone sales, it’s not high at all.

Google’s Pixel phones haven’t exactly been flying off the shelves, but even with that in mind, this is quite low. Do note that we’re only talking about the Pixel 5 sales here, not the Pixel 4a and 4a 5G.


The Pixel 4a has been quite popular since it was released, as it brings a lot for the price tag. Google announced the Pixel 4a 5G and Pixel 5 just yesterday, so there’s no information on their sales just yet.

According to the source, initial production for the Google Pixel 4a, 4a 5G, and 5 is set at a modest number of 3 million units. There are several reasons for this, it seems.

The company’s total handset sales in 2019 fell below its target. On top of that, the market demand this year has been brutally hit by the Coronavirus pandemic, so that probably has something to do with it.


The company shipped 7.2 million Pixel phones last year, considerably more than in 2018

According to IDC, Google shipped 7.2 million Pixel smartphones in 2019. The company was planning to sell between 8 and 10 million units, so it missed that mark. These are not bad numbers for Google.

If you’re wondering how that’s possible, well, Google sold only 4.7 million Pixel phones a year before, in 2018. So it almost doubled in sales. The company was planning to do double those numbers, but it fell short.

It will be quite interesting to see what will happen this year. The Coronavirus pandemic is certainly not helping the situation. That may also be one of the reasons why Google opted to go for just a single Pixel 5 unit this year.


The Google Pixel 5 is considerably more affordable than today’s flagships, but it does come with inferior specs. The phone includes a mid-range processor, and not the latest RAM and UFS storage modules.

The phone is still quite compelling, though. It looks really nice, and it enables wireless charging as well. It has a promising camera setup, with some new camera features, and a really nice display. On top of everything, it’s somewhat compact, at least for today’s standards.

All in all, it’ll be interesting to see how many units will Google be able to sell by the end of 2020. That goes for all three phones that the company announced in 2020.