Global Tablet Market Registers Growth For The First Time Since 2014

Samsung Galaxy Tab S7 Hands On AM AH 12

The coronavirus pandemic has resulted in billions of people going online for all their needs. With the recent shift towards working from home and remote learning, there has been a sudden spike in the demand for consumer electronics like tablets and laptops. The latest report from Strategy Analytics confirms the growth in the global tablet market share for the first time in the last six years.

In 2020, the global tablet market is expected to register a year-on-year (Y-o-Y) growth of 1-percent. A total of 160.8 million tablets are likely to be sold during this period. While the numbers don't look that impressive, the tablet market has been suffering over the last few years.

10-inch plus tablets set to dominate the global tablet market

The pandemic is finally having a positive impact on the slumping tablet market. Perhaps best of all, most people are now opting for larger display tablets. According to the report, tablets with 10-inch and above screen size will contribute to 56-percent of overall sales.


As a result, this will be the first time the industry will be witnessing the 10-inch plus tablets dominate global market share. By 2025, a whopping 65-percent of sales will be coming from these larger tablets. Currently, most of the new flagship tablets come with the 10-inch plus screen size.

Apple, which dominates the tablet market overall, is also moving towards bigger tablets. Apart from the iPad Mini, all the other iPads in its portfolio come with 10-inch plus screen size. Additionally, the detachable 2-in-1 tablets will register a Y-o-Y growth of 10-percent in 2020.

Foldables are still in their infancy

However, the regular slate tablets will continue to dominate for the foreseeable future based on current predictions. There are already a few Android OEMs like Samsung and Huawei working on bringing laptop-like UI to Android tablets. The DeX mode on the newly launched Galaxy Tab S7 tablet already offers the closest to a laptop experience.


Notably, foldable tablets will register a 1-percent market share by the end of 2021. These foldable devices are still fragile for regular day to day usage. Once the companies overcome current limitations and bring the pricing down, the foldable tablets can be considered an excellent alternative to the slate tablets.

By 2025, foldable tablets will make up 5-percent of the global tablet market share. While there is clearly a growing demand for tablets, the Android OS lacks the maturity like Apple's iPadOS to cater to the larger screen sizes.

Global Tablet Market Share 2020