Samsung Looks To Clamp Down On The Mid-Range Via OIS Camera Tech

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Samsung is reportedly looking to hold and make gains in the mid-range market by introducing OIS to its offerings. Specifically, reports indicate that will start out in the upper reaches of the category with the Samsung Galaxy A72. The still-unannounced follow-up to the Galaxy A71 is expected to launch at some point in 2020.

There are no other details presently available on the Samsung Galaxy A72 as of this writing. The device will almost certainly deliver 5G, following the arrival of a next-gen networking A71 5G this year. Although Samsung could choose to hold off to leave room for that handset's sales to grow. Regardless, the specs should be improved over that mid-ranger.

The handset will be likely be joined by a Samsung Galaxy A82, in addition to the Galaxy A92 in 2020. That's if prior reports about Samsung's plans for the year are proven accurate. And those handsets would undoubtedly see OIS added as well since they are pricier, more premium-focused smartphones. That's if Samsung opts to skip over the Galaxy A81 and A91, which are also still unannounced.

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What would OIS bring to the Samsung Mid-Range?

Now, OIS in a Samsung mid-range smartphone camera doesn't necessarily equate to the same technology in more expensive phones. That's because OIS — or optical image stabilization — is a family of methods rather than a single solution. So it may not be the best experience available on the company's less costly products as its top-tier gadgets.

In general, OIS is a technology that reduces blurring in photos or videos as they're being snapped by a camera. It accomplishes that by compensating for the pan and tilt of the camera hardware. That, in turn, reduces the visibility of camera shake and other, similar motions in the final shot. By contrast, EIS — electronic image stabilization — can additionally compensate for rotation.

In both cases, the technology works by essentially countering the movement of the camera. So if the user shakes to the right or left, it tilts or pans in the opposite direction to keep the sensor stable.

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This won't necessarily arrive in 2020 though

Although the smartphones in question have been hinted at arriving in 2020, that may not turn out to be the case. The reports pointing to OIS in Samsung mid-range smartphone cameras indicate that 202 is more likely. Or, at the very least, 2021 is when Samsung is considering the prospect.

Samsung's smartphone sales have dwindled in recent months, however. So it may ultimately choose to launch the devices sooner since the mid-range is a larger market.