California Launches Antitrust Probe Into Google

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California has launched its investigation into Google over possible antitrust violations, according to Politico. The source claims that this information has been shared by “three people with knowledge of the inquiry”.

This new investigation comes right in the middle of investigations by the Justice Department, and a number of other states. Google is being investigated over antitrust violations from multiple sides, California is just the latest addition.

Google has come under increased scrutiny from the Congress and foreign regulators. This has happened as a result of Google’s market conduct, and acquisitions which have even further singled out Google as the world’s top search engine. On top of that, Google is also the most profitable online advertising company, reports Politico.

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Back in September, attorneys general from 48 states announced an antitrust investigation into Google. In the last 10 months, that investigation expanded quite a bit.

The investigation has been lead by Texas, and it expanded into other aspects of Google’s business, including its conduct in the search market. It started as an investigation focused on the company’s dominance of the advertising technology market.

California was holding out for quite a long time, but that is now over. This investigation, however, is separated from all the others. That is at least the information that Politico received from two of its sources.

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With California launching an antitrust probe into Google, Alabama is the only US state that hasn’t done it

At the moment, out of all the US countries, Alabama is the only one that is not investigating Google. It is still not official as to what California is investigating, exactly. California Attorney General, Xavier Becerra, declined to comment.

The spokesperson, Sarah Lovenheim, on the other hand, said that it’s the office policy not to confirm or deny such investigations.

As far as the Justice Department goes, it launched its investigation back in August last year. It has been working closely with the US states that are also investigating Google, though.

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The Justice Department is actually expected to file a suit against Google. That could happen as early as next month, actually. It’s still not clear whether other states will join the Justice Department, though.

On top of all that, Google is facing accusations of abusing its dominance in Congress. Google’s CEO, Sundar Pichai, has agreed to testify in front of a House Judiciary panel. It is willing to do that alongside other CEO, including Apple’s, Amazon’s, and Facebook’s.

Politico reports that Google’s spokesperson has declined to comment. Things seem to be progressing in this antitrust investigation, or should I say investigations. We’ll see if the Justice Department’s suit will follow in August.

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