Microsoft launched its Chromium-based Edge browser not to long ago, and it's really starting to pick up steam. This has made Google start "recommending" Chrome for those that are using Edge for Google services.
We've seen Google do this before, showing promotional banners in Google Docs for Edge users to switch to Chrome, started appearing earlier this year.
Now, however, Google is putting the "recommendation" into the email you get when you sign into a Google account on another device. Which in this case, it's when you sign in using Edge on another device.
Google isn't forcing users to use Chrome, just gently telling them too
With this latest attempt, Google is not forcing its users to stick with Chrome or go back to Chrome. It's just a gentle reminder that Chrome is available for their operating system.
Most people likely delete that email right away anyways, so it really doesn't make much of a difference for most people. I know, I barely ever open that email. I just delete it straight away, after signing into a new phone. Which as you can imagine, happens quite often.
The message that Google is putting in these emails is the normal Chrome advertisement. Stating that it is "fast, simple, and secure browser built for the modern web." Which is true, but Edge is faster.
Why is Google attempting to bring back its users?
Google wants you to use its browser over someone else's, even though Edge is built on the same code base as Chrome. But as we all know, the more people using Google products, the more money Google makes. Since it doesn't really charge users for any services – there are a few things like storage space it charges for though. This is how Google makes its money.
However, the biggest reason why so many are switching is because is a memory hog. Since it has become so bloated in the past few years, it can be pretty tough to use Chrome on something that doesn't have a ton of RAM. And Edge also doesn't track you anywhere near as much as Chrome does. That's a big standout feature for many people, especially these days where Google is thought to be tracking us too much.
Google still has a pretty big market share when it comes to internet browsers. it's around 68.6% compared to Edge's measly 6%. However with Microsoft rolling out this Chromium-based Edge browser now to all Windows users, that percentage might tick up quite significantly.