Google Pixel 3 Sales End As Remaining Inventory Sells Out

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Pixel 3 and Pixel 3 XL sales came to an end mere 15 months after the launch of Google's 2018 flagships. The devices are still available through third-party distributors in the United States such as Best Buy and B&H.

Alphabet's subsidiary confirmed the development's a result of a sold-out inventory. In other words, its distribution partners are unlikely to keep the Pixel 3 devices in stock for much longer. Google Store pages still seem to contain plenty of references to the Android-powered handsets. That likely won't be the case for much longer, however.

Pixel 3 sales end mimicks the previous generation

It's possible Google would've been selling the Pixel 3 series for longer were it not for the current global market instability. Possible, but not likely; at this point last year, the sales of Pixel 2 devices via Google Store also came to an end. Not to mention they were losing steam even faster than their successors in the final months of their retail availability.

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Google struggled with moving some of its consumer-facing inventory in the past; the 2018 Pixel devices seem to be a continuation of that trend. The newer generation of Google-branded Android smartphones may not necessarily follow suit, however. After all, the prices of the Pixel 4 and Pixel 4 XL appear to be dropping somewhat faster compared to their predecessors.

There's also the question of whether the current global situation will affect Google's ability to even replenish its Pixel 4 stock. Mass-producing the Pixel 5 range in time for the family's annual October refresh will arguably be an even larger challenge. That's assuming the Pixel 5 ends up being a flagship series at all. Somewhat surprisingly, recent industry rumblings suggest that isn't guaranteed.

Google's smartphone line may hence be in for an identity crisis of sorts. Three and a half years ago, it debuted as a sort of a premium follow-up to the Nexus program. Fast-forward a few years, and you'll find Google dipping into the mid-range market as well with the Pixel 3a and the like. Coupled with the latest rumors, gauging Google's current view of its in-house smartphones is a difficult task.

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In the meantime, the stop to Pixel 3 sales isn't likely to have a major impact on the company's financials. Not only does it coincide with the previous product generation's end of shelf life but it's not like hardware is a major part of Google's business in the first place. Quite the contrary: it's at best a rounding error for one of the world's most valuable corporations.