While Samsung is expecting some really high sales numbers from its Galaxy S20 series that it announced next week, some analysts aren't too sure.
Ming-Chi Kuo, who is a popular Apple analyst, and is usually spot on with such things, estimates that Samsung will sell about 32 million Galaxy S20 units in 2020. If divided equally, that's just over 10 million per model. That's not a whole lot, considering a few years ago, Galaxy S smartphones were hitting 100 million units sold.
Samsung sold around 36 million Galaxy S10s last year
Kuo also notes that Samsung sold around 36 to 38 million Galaxy S10 units last year. So this estimation is even lower than last year.
Despite the many upgrades in hardware, software and cameras, the Galaxy S20 series may not be the runaway success that Samsung was hoping for. And that is likely due to the price of the Galaxy S20 series. Where it is starting at $999 and the Galaxy S20 Ultra is a whopping $1399.
However, instead of Samsung doing a Galaxy S20e this year – a cheaper flagship model – it is opting to keep the Galaxy S10 around and has dropped the price. All three Galaxy S10 models got a $150 price drop on the day of Unpacked. With Amazon having dropped the prices a bit lower since then.
This is a good thing for Samsung, as it can continue making some really great smartphones in the Galaxy S10 series, and selling them for less. And seeing as Samsung has vastly improved its software update schedule in the past few years, the Galaxy S10 is not a bad buy at all.
Samsung won't release Galaxy S20 sales figures
Samsung never released the Galaxy S10 sales figures, so it's unlikely that we'll know how many Galaxy S20 sales there will be. In fact, Kuo is contradicting what Counterpoint Research stated about Galaxy S10 sales already. So it's important to take this all with a grain of salt.
But there is one thing we do know, this rise in smartphone prices is causing flagship smartphones to sell fewer units. Which is resulting in the mid-range smartphones doing even better. This is likely why Samsung is focusing more on the Galaxy A lineup now, and even doing some cheaper Galaxy S models like the Galaxy S10 Lite. Giving customers an option at every price point.
While 32 million isn't a lot for Samsung, and might be seen as a disappointment, for its competitors, that is a ton. Considering most other smartphone makers can barely sell a million units of its flagship smartphone.