One might question whether it was a good idea to install a new boss at Samsung Mobile, just a few weeks before the big Galaxy S20 unveiling. But here it is.
Samsung announced today that Roh Tae-moon is now the mobile chief. And he is the youngest to ever take on that role at 51.
Roh is being tasked with making Samsung Mobile compete better with the Chinese rivals like Huawei, Xiaomi, OPPO and vivo. Rivals that have all but pushed Samsung out of China – the world's biggest smartphone market.
Roh was number two at Samsung Mobile
Roh is well aware of Samsung's place in the market, being number two in the mobile unit before becoming chief.
He is also the leading force behind the very successful low and mid-range Galaxy devices, like the Galaxy A lineup. This has helped Samsung gain even more market share, even if it isn't selling everyone a $1,000 smartphone. It has also helped Samsung compete against the Chinese rivals. Who are able to sell flagship devices for much less.
Samsung needs an agile, quick-thinking leader for the mobile division, and the company thinks that is Roh.
Samsung hopes to see less embarrassments with Roh at the helm
Samsung is also hoping that with Roh leading the smartphone unit now, that it'll see less embarrassments like the Galaxy Fold issues or the Galaxy Note 7 units exploding.
Those were partly attributed to Co-CEO Koh Dong Jin, who had a tendency to rush things. Which is how you end up with issues like the Galaxy Fold and Galaxy Note 7.
Those issues did cost Samsung a lot of money. Especially the Galaxy Note 7 which got recalled not once, but twice. Not to mention the fact that it was pretty embarrassing to the world's largest smartphone maker.
This reshuffle isn't a big surprise actually, Samsung does generally reshuffle its leadership every few years. Though it's not usually this late. This time around, it happened later due to a few court cases that needed to be resolved. Including one against its leader Jay Y Lee.
In South Korean companies, these sort of reshuffles are actually quite common and do take place even when the company is doing very well. LG recently did a major reshuffle to help out its mobile division, though they might be due for another one quite soon. The idea behind these often reshuffles is to keep minds and ideas fresh. Instead of allowing the company to get old and stale.