BOE Projection Hints At Massive Growth In 2020 OLED Market Share


The Chinese tech company BOE Technology Group has released a projection showing around a 200-percent growth rate in terms of OLED production over 2020. That's according to reports that outline its expectations for the rest of this year and next, stemming from the company's home region.

More succinctly, that means that for the next year, BOE plans to max out production at around 20 million units. By the end of 2019, that would equate to approximately 18-percent of the global market share for OLED production.

The figures BOE predicts are still well below Samsung's projected figures for now but the company does expect rampant growth


In fact, production would equal out to around 70-million units, banking on how many OEMs are now adopting OLED and AMOLED in place of more traditional LCD. As production costs have fallen, more mid-range and budget-friendly phones use the technology. With that increasing demand, BOE appears to be readying itself to close in on the gap between itself and Samsung.

BOE's figure adds up to around a three-times growth in the number of units it plans to produce.

How does the BOE 2020 projection of OLED production compare to other world tech leaders?

BOE is currently predicted to come in second place in terms of flexible OLED market share and production. That's by the end of 2019 Expectations from Samsung Display for that same period land just below 30-percent global market share. But that's could change next year if BOE has any say in the matter.


The Chinese tech giant is looking to finally open up the third of its major OLED production plants, the Chongqing plant. That plant began to go under construction in 2018, following the Mianyang plant opening in July of this year. The former plant is expected to be finalized next year, joining the Chengdu plant.

As noted above, the increase in the production rate itself is going to be relatively huge. According to the BOE OLED production projection, that will land at around 200-percent in 2020.

BOE won't just pursue cheap device manufacturers

BOE is pouring a significant portion of its effort into flexible panels. That's an area Samsung has been hard at work to solve too, as made clear in its Samsung Galaxy Fold. For its part, BOE is a relative newcomer to that market. That means it may be on its way to handily topple Samsung as the maker of OLED flexible panels globally.


BOE didn't get entirely into the folding smartphone display game until earlier this year. But it has already been growing at a rapid clip in that arena, serving the needs of smaller OEMs in its home region.

That's on top of serving larger OEMs and associated brands. Among those are the likes of Huawei, Oppo, and Vivo. Each of those is a company that's had a relatively good level of success in design innovation over recent years.

Beyond the rise of demand for better quality displays in lower-cost smartphone markets, BOE's goal here seems to be to balance out against Samsung in the high-end market too.


All of that could effectively place BOE in a position to overcome Samsung if the projection on OLED panels continues.