Earlier this morning Stadia VP Jade Raymond announced the company was opening a first-party studio in Montreal.
That essentially laid out plans for what Stadia was going to do to help build out the platform's growth and potential over time. As it turns out, Google won't be stopping at just one studio.
Raymond, in speaking with Gameindustry.biz, says that Google has an initial plan to build out "a few different" first-party studios. This means Google is eyeing plans for a robust lineup of exclusive games down the line, and that it wants separate teams to place focus on their own respective projects.
This will no doubt make the service more enticing once those studios are up and running and the games they create begin to take shape.
Stadia first-party studios aren't the only goal
Stadia is keen on building out its first-party studios. Which makes sense so that it can start adding some exclusive games to its library. That isn't the team's only goal though. It also wants to build out and expand on its publishing efforts.
In contending with both of those parts of the plan, Google will be aiming for first-party games and exclusive games from other developers.
Raymond also notes that those games would be from indie devs as well as "other external partners," which could just be referring to more AAA studios.
What's more, is that Stadia users can expect new, exclusive content to be hitting the platform every year. Raymond says that more will be coming out each year as well.
The company has big ambitions like AI-driven NPC narratives
For what it's worth, the concerns that consumers have had about the platform aren't entirely out of left field. That being said, Google isn't letting that hinder its dreams.
The real exciting part about Stadia is the possibilities anyway. The potential for everything that could happen down the road. Things like AI-driven NPC narratives, which could shift and alter themselves to give a unique experience to every player.
Instead of static responses when interacting with an NPC, players could have a more human-like conversation with those in-game characters. Raymond uses Google's Duplex software for Google Assistant to help people grasp Stadia's ambitions for what could be achieved.
AI-driven NPC interactions are just the tip of the iceberg, too. Raymond does point out that first-party games on the platform are important. Specifically though she highlights first-party games that aren't possible on other platforms.
Meaning, the first-party titles that Raymond and the Stadia team want the studios to build are games which could only be played on Stadia.
According to Raymond, the thinking around this is such that developers wouldn't be constrained by the limits of the hardware that users own. Instead, they can work to build games that are within the limits of Google's own hardware.