Remember Huawei? Yeah, the former Android OEM that so clearly threatened Google when it said that its departure from Google’s Android would rid the OS of 800 million users? The same Huawei that is a “threat to national security” in the US now says that its flagship Mate 30 will see as many as 20 million phones sold, even without Google’s Android.
Huawei’s Consumer Group CEO Richard Yu: Our China Sales Will Grow Greater Still, The Ban Is Hurting Us Abroad
The statement was made by Huawei consumer group CEO at the company’s Mate 30 launch in Munich, Germany. “I think this ban will influence our out of China sales. But China sales will increase a lot because this is the most competitive 5G flagship in the world.”
Yu is referring to the US ban on Huawei that has been in operation since mid-May when US President Donald Trump placed Huawei on the US Entity List and forbade American companies from buying from Huawei or selling to the Shenzhen-based company.
Since then, Huawei has hoped for a reunion with the US and Google, but the longed-for reunion hasn’t come; instead, Huawei has seen its Android license revoked and can no longer place new Android system updates on its smartphones. The current P30 Pro will see the new Android 10 update, however, a fact that Huawei has done everything in its power to market for profit.
When Yu says that “this ban will influence our out of China sales,” he’s saying in a rather positive way that the ban will see sales decline outside of China. The sales decline has already started, as sales in Germany (where Huawei just launched the Mate 30) and Spain declined 40-percent in just a matter of weeks following the US ban.
The European market has already made it clear that, if a phone doesn’t run Google’s Android, it doesn’t want it. This means that Huawei will have an uphill battle on its hands trying to convince European buyers to trust its fledgling HarmonyOS over Google’s longstanding Android.
Huawei has less influence in the world than Samsung, and even Samsung’s Tizen couldn’t go head to head with it. Huawei’s selling fate will fare worse, unfortunately.
China sales of the Mate 30 alone could reach 20 million
While sales abroad look dim at this point, here’s a sobering fact for Huawei: Chinese sales of the Mate 30 alone could reach the coveted 20 million. Huawei wouldn’t need to sell many abroad (or any, for that matter). If every market turned its back on Huawei except its home market, Huawei’s popularity in China is so massive that it could sell 20 million without stepping foot outside Chinese soil.
The reason pertains to the fact that Huawei phones in China don’t have access to Google’s Android and thus, will be unaffected by Huawei’s Android license revocation. The Chinese won’t miss Google’s Android because, well, you can’t miss what you’ve never had.
And, yet, while this could be seen as an achievement to some, it isn’t. Simply put, Huawei has sold over 20 million phones to its home market for years. That’s not something new.
Selling to the home market is easy to do when you’re one of their own with government subsidies and the backing of the Beijing government because you’re state-sponsored.
Samsung knows the truth, capitalizes on Huawei’s current sales decline
Huawei seems confident of its sales, and while it may sell 20 million Mate 30 phones, its chances of selling them internationally are slim, if not downright impossible. At least Samsung thinks so.
The South Korean Huawei rival took to its Latin American customers during Huawei’s Mate 30 launch yesterday to promote its own Galaxy Note 10 series, with Samsung and Google logos together on the official marketing promo. Of course, Samsung couldn’t help but “note” (see what I did there?) in its email that a well-known tech site said that the Galaxy Note 10 is “the best Android at the moment.”
Samsung’s misfortune marketing was clearly designed to troll Huawei at a time when the company was launching what was formerly a flagship series with Google’s Android on board. Yes, Samsung took time in the marketing promo to show Google apps on its Galaxy Note 10 home screen, as a proverbial punch in the gut to its Chinese rival.
And Samsung’s confidence has only grown because of Huawei’s declining sales in Latin America. Within Q2 2019 alone, Samsung saw huge gains in all four of Latin America’s markets along with Motorola, while Huawei declined in all four markets. The decline was, no doubt, a result of the Trump Ban. So, in that regard, Richard Yu is right about the ban affecting Huawei’s sales. Regardless of Huawei’s confidence, Samsung knows the truth.
Selling so many in your own home market is the only consolation prize Huawei may get now that the Ban has taken full effect. And that isn’t really much consolation at all.