AT&T Considering Selling DIRECTV: Report

Advertisement
Advertisement

AT&T is reportedly considering putting DIRECTV up for sale.

The information on this comes from a new report out of The Wall Street Journal which credits "people familiar with the matter" for the details.

The report emphasizes the point AT&T is only considering this and it may decide to ultimately keep DIRECTV. If a sale was to go ahead, there's no suggestion it would include AT&T TV NOW (formerly DIRECTV NOW).

Advertisement

A TV service too far

AT&T wants to make it in TV. That's clear considering AT&T now almost has more TV services than Google has messaging apps. Not only does AT&T offer DIRECTV as a satellite option, but it also now has AT&T TV.

In many ways, AT&T TV is the evolution of DIRECTV as it offers a similar premise but in streaming form. Arguably, the existence of AT&T TV and the general shift towards online content might be what's fueling AT&T's consideration here.

Besides, DIRECTV and AT&T TV, AT&T also offers AT&T TV NOW, WatchTV, and it's WarnerMedia division is preparing for the release of HBO Max. An upgraded version of HBO which combines HBO content with content acquired during the Time Warner purchase.

Advertisement

DIRECTV NOW is now AT&T TV NOW

While the subject topic here is DIRECTV, there's no indications the company is preparing to also let go of AT&T TV NOW. For one thing, the rebranding has already taken effect and on that basis DIRECTV NOW is no longer a DIRECTV product.

Following the rebrand, DIRECTV NOW moved to the AT&T TV side of things and this is an aspect of the business the company will not be looking at letting go of anytime soon.

Like DIRECTV, DIRECTV NOW/AT&T TV NOW has seen drastic declines in subscriber numbers in 2019, but for different reasons. In fact, it is services like AT&T TV NOW that's having a devastating effect on all traditional TV services like DIRECTV.

Advertisement

In contrast, AT&T TV NOW's subscriber decline has come as the result of the company's own actions. On the one hand, the company had made it clear it wants low-value subscribers to leave. While on the other hand, it has raised prices, dropped channels, and endured multiple channel blackouts in 2019 as a result of carriage negotiations.

Therefore, while the two previously related services are encountering similar problems, they are for different reasons.

In regards to today's news, it may simply be the case that AT&T is operating on too many video fronts at the same time. If that is the case, the satellite service would be the obvious one to let go.

Advertisement
Share this page

Copyright ©2019 Android Headlines. All Rights Reserved.

This post may contain affiliate links. See our privacy policy for more information.
Advertisement
Editor-in-Chief

John has been writing about and reviewing tech products since 2014 after making the transition from writing about and reviewing airlines. With a background in Psychology, John has a particular interest in the science and future of the industry. Besides adopting the Managing Editor role at AH John also covers much of the news surrounding audio and visual tech, including cord-cutting, the state of Pay-TV, and Android TV. Contact him at [email protected]

View Comments