Google is ready to try and tackle its environmental and sustainability shortcomings with a renewed push toward those goals focused on recycling and reducing the impact of its shipping.
First, the search giant is now making a push to ensure all of its shipments are carbon neutral. The company hasn't provided insight into how it plans to accomplish that. The task is usually achieved by offsetting emissions by planting new trees, although the company likely has other plans in mind, too. Google's ambitious goal is to make a solution work for both outgoing and incoming shipments.
The larger portion of its new goal will be centered around recyclables in every 'Made by Google' product. Whether that's a Pixel-branded smartphone or a Nest-branded Home AI hub, each product shipped by the search giant by 2022 will include recycled materials.
Google will take that a step further over time. The company's general plan is to use the interceding period to maximize just how much of a given product is created from recycled materials. That's a trend that it indicates will continue as the company moves forward.
Google, Nest, and the 'Power Project'
Google has had plenty of initiatives over the years aimed at reducing its carbon footprint and launching new initiatives that serve the proverbial "greater good" of the environment. Most of those have been moderately successful even where they have fallen well short of their intended goals.
It isn't leaving those aspects out of its latest push either thanks to its recently launched Power Project. The initiative hopes to provide a million energy-efficient Nest thermostats to low-income households in the US by 2023.
Digging deeper into the project, Google has teamed up with other companies for the initiative too. That could potentially bring other products to those families from companies such as Philips Hue and Whirlpool as well.
Ultimately, the company hopes to reduce the costs associated with heating and electricity use for beneficiaries of the Power Project. The outreach will, the company says, ease the burden on at least some families that often struggle to make ends meet.
This is still relatively obscure
As noted above, the search giant hasn't been clear about how it will offset omissions. Likewise, it hasn't necessarily provided many details about exactly how much of a given product will be generated from recycled materials. It has only stated that it plans to have all of its products built from those materials to an unspecified degree.
That would arguably be a very easy goal to meet since technically Google will have met its goal if just one percent of the materials used are recycled per product. The company has a great track record when it comes to making and mostly reaching goals.
It has a terrible record when it comes to meeting those goals to the letter — usually falling just short. So it isn't unlikely that the decision not to commit to a real number was deliberate.
Google will undoubtedly provide more clarification about progress and the finer details as the affirmed deadline approaches.