AR is an undeniably revolutionary technology that hasn't come close to reaching its full market potential. Pokemon GO is the current standard bearer for the tech, but it has so many other possible and current uses that go unnoticed.
If you want to see the sort of simple, ingenious uses that AR can be put to, trying using the camera feature in Google Translate. See?
Up to now, AR has been a relatively niche part of the consumer experience, presumably because the cost involved in developing AR applications. But all that is about to change, abruptly, with Captum.
This ingenious tool from AR Promotions puts the power of AR directly into the hands of, well, everybody who downloads it. With incredible ease you'll be able to turn your business cards, posters, and the like into living, breathing marvels of the modern age.
Here's how. Captum lets you bind animations to static images, such as business cards, flyers, and that sort of thing. When a user points their camera at the promotional material in question, this triggers a video on their screen.
Your video, meanwhile, can be anything you want it to be, in more or less any format, including jpeg and mpeg. The content is yours to dictate, whether that be a slickly produced video or some simple footage of you talking directly to the camera.
The effect is astonishing, and your customers are certain to retain an impression of the experience.
Better still, you can embed links in the videos that appear, so a potential customer can go from picking up your business card to browsing your website to buying a product or service from you in a matter of moments.
Research company Deloitte claims that 90% of firms whose turnover is between $100 million and $1 billion are now using AR to market their products. That's a pretty daunting statistic, suggesting that AR is only for the big beasts.
Captum turns this idea on its head, giving anybody with a smartphone the opportunity to take advantage of AR marketing, in no time at all, for free.