Xiaomi has decided to release its official smartphone sales numbers for the first quarter of this year, following IDC’s and Strategy Analytics’ reports. The company says that it shipped over 27.5 million smartphones between January and March this year.
This does represent a tiny decrease compared to the same period last year, but nowhere near a 10-percent decrease some reports suggested. IDC’s report said that Xiaomi shipped 25 million devices in the first quarter of the year, which is a bit off the mark.
Strategy Analytics was spot on, it seems, as it reported the exact number Xiaomi released, 27.5 million shipped units. According to IDC, Xiaomi shipped 27.8 million units in the same period last year, while Strategy Analytics claims that the company managed to sell 28.3 million units in the same time period. Whatever the case may be, we’re looking at a small decrease here, but nothing major.
Both Samsung and Apple had seen a considerable decrease in sales, both according to IDC and Strategy Analytics. IDC reported that Samsung sold 71.9 million units this year, while its sales for the same period last year were 78.2 million. Strategy Analytics, on the other hand, shared extremely similar number, though instead of 71.9 million, it reported 71.8 million sold units. Sales for Q1 2018 are identical to the ones IDC reported.
Apple has seen a much larger drop than Samsung, from 52.2 to 36.4 million according to IDC, and from 52.2 million to 43.1 million according to Strategy Analytics. Huawei, on the other hand, has prospered in the last year it seems, as the company’s sales grew from 39.3 to 59.1 million in the first quarter, report both IDC and Strategy Analytics.
If we take a look at IDC’s percentages, Xiaomi is the fourth-placed smartphone manufacturer in the first quarter of this year, based on sales, right behind Samsung, Huawei, and Apple. Xiaomi managed to secure 8-percent of the market in the first quarter, while the first three companies held 23.1-percent, 19-percent, and 11.7-percent, respectively. Vivo and OPPO are trailing behind Xiaomi with 7.5-percent and 7.4-percent, respectively.
Strategy Analytics reported somewhat similar numbers in a recent report, as Samsung, Huawei, Apple, Xiaomi, and OPPO held 21.7-percent, 17.9-percent, 13-percent, 8.3-percent, and 7.7-percent in the first quarter of this year.
This will be a very interesting year in this regard, it seems, as Huawei’s growth rate is still staggering, and if it keeps this up, it will catch up to Samsung sooner or later. The company is aiming to overthrow Samsung next year, but it remains to be seen if that is doable or not. Samsung’s Galaxy S10 flagships, which were introduced in February, are expected to boost Samsung’s sales this year, and the same goes for the company’s Galaxy Note10 lineup which is expected to arrive later this year.
Huawei, on the other hand, relies on its P series of flagships, and the upcoming Mate 30 series, which will launch in October, probably. The Xiaomi Mi 9 flagship was well-received, but Xiaomi has plenty of phones to announce before the end of the year, including the Mi MIX 4 flagship. Redmi’s sales will also be interesting to track, as the company is no longer focused solely on entry-level and mid-range phones. The very first Redmi-branded flagship is expected to arrive soon, and that will probably boost Xiaomi’s sales even further.