The Galaxy Note 10 family will be identified by model number SM-N970, with Samsung planning to release no fewer than five colors at launch, according to a new rumor that started making the rounds earlier today.
The South Korean tech giant is said to be preparing a Black, White, Red, Silver, and Pink variant of its next Android flagship. The exact names of the finishes are currently unknown, though the Midnight Black color is likely to make a return. The lack of a blue option is somewhat unexpected; assuming the new rumor is accurate, it would appear Samsung's blue smartphones peaked already and are on a steep decline seeing how the firm has been offering at least a couple of such devices per year since 2017.
As is always the case, the launch colors that end up being encompassed by the Galaxy Note 10 lineup will be picked based on the feedback Samsung's neverending market research delivers. The majority of the company's probes is based around focus groups and doesn't only affect tha finishes chosen by the company for its upcoming Android devices but also influences their target markets. E.g. while the Galaxy S10 range already includes some half a dozen colors, only a couple of them are available globally, whereas the rest have only been commercialized in select markets so far and are unlikely to have their availability expanded moving forward.
Diversification is the name of the game
The newly emerged rumor only talks about the Galaxy Note 10, with its source specifically claiming the Galaxy Note 10 Pro may end up being available in more or different colors.
The incoming family of stylus-equipped Android phablets should hence see Samsung continue with its diversification strategy, both in terms of memory configurations and designs it makes available to consumers. For added context, last year's Galaxy Note 9 serie initially launched in Midnight Black, Ocean blue, Lavender Purple, and Metallic Copper. By early this year, Samsung also introduced Cloud Silver and Alpine White versions of the flagship in several countries.
Even if the Galaxy Note 10 range by some miracle ends up being available in half a dozen colors across the world, at least some of those finishes will almost certainly be exclusively tied to higher-end versions of the new phablet. Doing so is the basis for one of the oldest marketing tactics in the history of the mobile industry and consumer electroncis in general – make what's generally perceived to be a shinier color more expensive just to nurture the feeling of exclusivity and push a portion of your target base into spending more money for essentially the same thing. Being the largest handset maker on the planet, Samsung is well-aware of every trick in the salesperson's book, this one included.
The Galaxy Note 10 lineup is expected to be announced in August and should hit the store shelves within two weeks of its official unveiling. From a processing power perspective, the range is unlikely to significantly differ from the Galaxy S10 one, with the base model presumably offering at least 8GB of RAM and 128GB of storage space.