Google has confirmed that your Discover feed will have ads appearing soon. It also confirmed that we'll be seeing more on its mobile website as well as YouTube and Gmail.
It's not a huge surprise to see Google adding more ads to the Discover page, seeing as it is still an ad company and makes the majority (like over 90-percent) of its revenue from ads themselves. It was one of the few products that really didn't have any ads included. But that's about to change.
According to Google, ads in the Discover feed will appear as other news stories, but there will be an ad badge in the lower right corner, similar to what you see in Google Search results. So it'll blend in, but still let you know that it is an add. This is both good and bad. It's good because users won't think of it as an ad, but bad because people are going to click on these more than they normally would. That's of course, good news for Google, as it makes more money when you tap on an add versus just seeing the ad.
When it comes to Google Image Search, YouTube and Gmail, Google is basically just adding more ads. So you're going to see even more ads in your inbox tabs in Gmail, which people already complain about the two to three that we have currently in the promotions tab. For the other two, Google is planning to add more promotional posts, instead of straight up ads.
This all comes as Google is being pressured by its investors about whether it can keep growing or not. The company is still raking in boat loads of cash each quarter, but the company hasn't grown a whole lot, especially when looking at its ad business, in the past few years. Where Ads are a big chunk of its revenue, it's an important part of its business. And putting more ads across the Internet will definitely help it grow.
Everyone hates ads, and this news is bound to upset a good number of people. But without ads, the Internet would not be free, and it wouldn't be as big as it is today. All of Google's services are subsidized by its ad business. As its products are here to get you to use Google more, so it can show you more ads. If ads weren't around, you'd have to pay more to use these services. You'd also need to pay your favorite websites, and even to use social media like Twitter and Facebook. So it is a necessary evil. One that no one really likes, but has to put up with.
Google has, in the past couple of years, worked on making ads less obtrusive. As that has been one of the major issues with ads across the Internet. Some ads will pop up and cover the entire page, and particularly on mobile, make it impossible to even use the webpage. Luckily, Google has gotten rid of most of those ads, and is now showing us more ads instead.