ROK's telecommunications brand ROKiT that launched a NASA tech-powered phone three years ago introduced three new smartphones this week, two of which are equipped with a 3D screen capable of displaying 3D content without the need for specialized glasses. All three models are paired with 12 months of unlimited domestic and international calls via ROK TALK, as well as ROK HEALTH, while the 3D-enabled models take advantage of a more generous package, including free access to the ROK Media Bundle for one month.
Hardware for different price points
The entry-level ROKiT IO Light has a regular 2D display with a 5-inch diagonal and a resolution of 854 by 480 pixels. Evidently, this is a budget device and this is reflected not only by the specifications but also by the $89.99 launch price.
The ROKiT IO Light is powered by the MediaTek MT 6580M quad-core chipset clocked at up to 1.3GHz, a Mali 400 MP2 graphics chip, 1GB of RAM, and 8GB of built-in storage. The inclusion of a microSD card slot allows for 64GB of additional storage and the unit relies on a 2,150mAh battery. Fitting for the configuration, the device runs Android 8.1 Oreo Go Edition.
In terms of connectivity, it offers Bluetooth 4.2, Wi-Fi 802.11 b/g/n, GPS, and A-GPS. The device also carries a 5-megapixel main camera and a 2MP front-facing sensor.
The ROKiT IO 3D is next in line in terms of pricing and specifications, having been equipped with a 5.45-inch IPS display with an 18:9 image format and a resolution of 1,440 by 720. It relies on the MediaTek MT6739 chipset with four CPU cores clocked at up to 1.3GHz, a 1MG PowerVR GE8100 graphics card, 2GB of RAM coupled with 16GB of storage expandable by up to 128GB via microSD, and a 2,500mAh battery. The back panel accommodates a single 8-megapixel sensor while selfie enthusiasts will make do with a 2-megapixel shooter.
Its higher-end alternative, the ROKiT IO PRO 3D has a larger 5.99-inch display with similar 3D capabilities and 18:9 image format, but takes advantage of a higher pixel count of 2,160 by 1,080. It also employs the octa-core MediaTek MT6763 chipset paired with the ARM Mali G71 graphics chip, 4GB of RAM, 64GB of built-in storage. It benefits from better multimedia components such as a dual rear-facing camera comprising a 13-megapixel and 2-megapixel unit, and a more promising 8-megapixel front-facing camera.
This model can also read microSD cards with a capacity of up to 256GB, and employs a more generous 3,850mAh battery.
Both the ROKiT IO 3D and IO PRO 3D have a fingerprint sensor while the entry-level variant lacks one, and can accommodate two nano SIM cards while the budget model has two micro SIM slots. Likewise, both 3D-enabled models run the full-fledged Android 8.1 Oreo software, as the additions of more RAM and other components permit this.
Pricing and services
The ROKiT IO 3D and IO PRO 3D cost $199 and $299, respectively, and are bundled with one month of free access to ROK's subscription Media services including ROKFLiX 3D, ROK TV, ROKiT Games, and ROK MUSIC. The entry-level ROKiT IO Light is bundled only with free access to ROK TALK and ROK HEALTH for a month.
As the name suggests, ROKFLiX 3D is a mobile application offering a catalog of 3D content for hardware that supports it, while ROK TV gives access to regular TV shows from popular networks like ABC, NBC, CBS, History, and more, as well as more than 100,000 movies.
Likewise, ROKiT Games is an all-you-can-play subscription service offering access to more than 400 popular mobile games. One of the benefits of using this service is that all of the included mobile games are fully unlocked and don't contain any in-app purchases or ads.
A similar pattern applies to the ROK MUSIC service powered by Stingray. It's a mobile app available exclusively for ROKiT devices, offering access to a variety of music streaming channels across different genres.
All three smartphone models have been officially released and are available for purchase online via the OEM's website as well as Walmart.