Huawei seems to be developing a new wide range of wearable products, suggests a series of applications filed recently with the European Union Intellectual Property Office (EUIPO). The applications aim to trademark a rather large list of monikers, all of which share a common characteristic, namely the “Free” brand.
The list includes monikers such as FreePace, FreeGo, FreeStudio, FreeTrack, FreeForm, FreeBand, FreeStep, and the list goes on with only one particular application breaking the pattern by attempting to secure the “Huawei Free” brand.
The trademark applications don’t reveal any specifications regarding the products that may end up carrying these brands, but a large number of them generalize potential uses such as earphones, headphones, smart speakers, home automation devices, and music players. Another chunk of applications targets a much wider range of products, from mobile phones to laptops, so they don’t really help in pinpointing Huawei’s intentions for the monikers.
What helps is that Huawei has previously launched a couple of products carrying the “Free” brand, namely the Huawei Freebuds. They are the OEM’s wireless earbuds introduced in early 2018 and were followed in December by the new Huawei Freebuds 2 Pro which so far have been released exclusively in China.
The fact that Huawei applied to trademark the new range of “Free” monikers with the EUIPO indicates that the OEM might plan to launch new wearable products outside of its home country. Evidently, they also suggest that Huawei might be developing a whole range of wearable products outside of its comfort zone along with new earbuds and fitness-oriented wrist wearables, as denoted by the inclusion of “FreeBand”. FreeSymphony, for example, could become a new brand of high-fidelity headphones, but then again it’s everyone’s guess what type of product “FreeStone” could become.
Realistically, there’s no guarantee that all of these trademarked monikers will be used for final products. It’s more likely that Huawei simply wants to secure these brands in case it might need them in the future, but nonetheless, these applications suggest that the OEM might increase its involvement in the wearable segment this year. All of the trademark applications have been filed with EUIPO on February 25, 2019.
At the present time, Huawei’s range of wearables includes the aforementioned Freebuds along with their sequel launched in China, as well as the Huawei Watch GT, the TalkBand B5, the Band 3e and Band 3 Pro among other, older devices which are still sold through the OEM’s online store.
The OEM hasn’t revealed any new wearable products at Mobile World Congress 2019 where it focused primarily on its latest smartphones including the Huawei P30 Pro and its first foldable handset labeled Mate X. The latter employs new cutting edge technologies such as a flexible 8-inch AMOLED panel with a resolution of 2,480 by 2,200 pixels, a Time-of-Flight camera, and the Kirin 980 chipset produced in-house by its HiSilicon arm using a 7nm manufacturing process.
Mobile World Congress 2019 still has a couple more days before closing its doors to the public until next year, so there is a chance – albeit slim – that Huawei will unveil other products over the next couple of days.