Amazon announced today that the new Alexa Voice Remote that debuted with the new 4K Fire TV Stick, will be available on the older Fire TV Stick for the same price of $39.99.
Without Amazon raising the price of the Fire TV Stick, it is upgrading the product, giving consumers a much better option for those that may not have a 4K TV just yet. It's not often that companies do hardware upgrades on older products, without raising prices, but that is exactly what Amazon is doing here with the non-4K Fire TV Stick. Though, usually companies also do away with the older product, but Amazon has kept it to give consumers more options.
The new Alexa Voice Remote has a number of new features included, but one of the main features is the addition of a couple of buttons. Those are volume buttons. The older Fire TV Remote mostly just had a D-Pad and an Alexa microphone button. There was no way to really adjust the volume without picking up your TV's remote control. That is a thing of the past now, there are volume buttons on the remote itself.
With the Alexa button, you are able to tell Alexa to play something on Amazon Prime Video, Netflix or another app on the service. You also have the ability to control the lights and other smart home products in your home. Not to mention the thousands of other skills that are available for Alexa - like ordering pizza from Dominos' from your couch.
Amazon's Fire TV platform is pretty popular now, with over 30 million people using the platform. It's actually larger than Roku, and that also means that it is likely larger than Android TV and Apple TV - though we don't have concrete numbers on those platforms. With Amazon Fire TV, you have the option of watching millions of different TV shows and movies on your big screen. This includes Netflix, Hulu, HBO Go, Amazon Prime Video and so much more. So you'll never be at a loss of what to watch.
Also announced today, the Amazon Fire TV Stick with Alexa Voice Remote will be the first product to launch with IMDb's new Freedive platform. Which is an ad-supported channel on the Fire TV (and other platforms) that will have movies and TV shows offered for free. This is to compete with Roku's recently launched Roku channel on its own service. Companies like Amazon and Roku are starting to see that people don't buy new streaming sticks that often, and need a way to make more revenue, which is where ads come in on these free channels.
The Amazon Fire TV Stick with Alexa Voice Remote will not be available until next week. It's currently set to be released on January 23 - next Wednesday. You can pre-order it now though, and have it arrive on launch day. If you were looking to get into the Fire TV platform, this is a great time to do so. Or a great time to pick up a second stick for another TV in your home.