If you're looking for a huge discount compared to the list price then look no further than Sony's XBR77A1E 77-inch 4K Ultra HD smart BRAVIA OLED TV. This one comes with a $17,998 price tag attached and is now on sale for just $7,998 – marking what is effectively a $10,000 reduction in price. This is a 2017 model and in reality the price has been slowly coming down from that listed price for months now. Although the price has never dropped as low as this before with the next lowest sale price only reducing the cost down to just under $10,000. So this is almost $2,000 lower than the previous lowest price for this TV.
For the money involved, you should pretty much expect the best of everything. Yes, this is an OLED TV, yes, this one support 4K Ultra HD, and yes this is a large TV with the size coming in at 77-inches. It also comes powered by the company's premium X1 Extreme processor which will look to offer a near-4K viewing experience regardless of the content. In addition, the XBR77A1E comes running on the Android TV platform so you will have access to the full suite of Android TV-optimized apps. The XBR77A1E also 'works with Alexa' so when coupled with an Alexa-enabled device users will be able to control and navigate the TV interface using Alexa voice commands. There's also four HDMI ports, two USB 2.0 ports, and one USB 3.0 port included as well.Sony XBR77A1E 77-Inch TV - Amazon - $7,998