AT&T To Sell The Razer Phone 2 At Select Retail Stores

AT&T and Razer have announced that the carrier will sell the Razer Phone 2 in select retail stores and on its website. AT&T will distribute the smartphone to select stores starting November 16, and the carrier's retail stores on the West Coast will be the first stores to get the device. Aside from paying for the device outright, AT&T subscribers may obtain the device for 30 monthly payments of $26.67 through AT&T NEXT.

In addition to selling the device, the two companies will also organize marketing events at select stores, wherein people are invited to play their favorite online games using the Razer Phone 2. The first in this series of events will take place in Seattle on November 16th, wherein the two companies will invite e-sports players and representatives of the gaming industry.

Background: The Razer Phone 2, the successor to the first gaming-oriented smartphone released by Razer late last year, was unveiled last month, and it became available for pre-order on its website just a few hours after the handset's launch. One of the key selling points of the Razer Phone 2 is its 5.7-inch IGZO LCD display, which sports an aspect ratio of 16:9 and a refresh rate of 120Hz. Despite the similar specifications between the displays of the Razer Phone 2 and its predecessor, the handset manufacturer claims that the display of the Razer Phone 2 is 50% brighter compared to the first-generation gaming smartphone. Furthermore, Netflix certified the device to show HDR (high dynamic range) video content. The Razer Phone 2 also supports the Razer Chroma lighting system, a feature that allows users to customize the device's lighting effects.

Razer further claims that the Razer Phone 2 offers a 30-percent performance improvement compared to its predecessor. The enhanced performance is achieved by a combination of a more powerful chipset, the Snapdragon 845 chipset from the semiconductor firm Qualcomm, and the use of a vapor-chamber cooling system, which should prevent the processor from reducing its performance due to excessive heat. The phone also includes 8GB of RAM and 64GB of internal flash storage, which users could expand using a microSD card with capacities of up to 1TB. The dual rear-camera setup of the device sports a 12-megapixel sensor equipped with a wide-angle lens and optical image stabilization as well as a 12-megapixel imaging module with a telephoto lens. The front-facing camera of the device, on the other hand, sports an 8-megapixel sensor. The Razer Phone 2 includes dual front-facing speakers, and it also ships with Dolby Atmos. A 4,000mAh battery powers the device, and the handset supports both wireless charging and the Quick Charge 4+ solution from Qualcomm. The device also comes with IP67 water and dust resistance rating.

Impact: The availability of the Razer Phone 2 on AT&T signals a victory for the handset maker, as it allows the company to sell its device to customers who only purchase their devices from their carriers. The marketing events that Razer will hold in AT&T stores could help increase the popularity of the brand, which should help not only the company's smartphone sales but also the sales of its other key products.

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