In Short: It seems like Xiaomi is planning to open its very first Mi Store in the UK, and London will be a city where the company will do that, which is not surprising at all. There are several indications that this will happen, and soon. The company has opened up its official Twitter account for the UK over at “@XiaomiUK_”. That’s not all, though, Xiaomi seems to be looking a manager for its first Mi Store in London, and based on the provided info, the store will be located at Westfield in London. You can find a screenshot of Xiaomi’s job ad down below, if you’d like to check it out, and the company is offering a yearly wage of £20,000 - £26,000. The company says that it is looking or a person who is an inspiring leader, and has sufficient experience in the area of marketing and personnel management.
Background: Xiaomi had already opened up quite a few retail stores across Europe, including stores in Spain, France, and Italy, so its arrival to the UK is not exactly surprising. It is still unknown when is Xiaomi planning to open this Mi Store, but chances are that it is aiming to get it up and running before the end of the year. Following a store in London, the company is expected to widen its reach in the UK by hitting some other large cities across the country, though that will probably depend on its success in London, of course.
Impact: By making this move, Xiaomi is planning to further popularize its brand in the UK by bringing a number of its products to the market, and allowing people actually experience what the company has to over, in-store. Chances are that the company will ship out its smartphones, and quite a few other products to the UK, as it did in other markets. You can expect to see the company’s action camera, electric scooter, fitness band, etc.
Hello UK! #myfirstTweet
— XiaomiUK (@XiaomiUK_) October 1, 2018