Harry Potter: Hogwarts Mystery Quickly Became Irrelevant On Android

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In short: Despite a promising spring start, Jam City-developed Harry Potter: Hogwarts Mystery hasn't been relevant among Android users in the United States for long, third-party data obtained by AndroidHeadlines reveals. Over half a million people uninstalled the mobile game since its peak in May, with the app currently being found on some 760,000 Android devices in the country, according to mobile insight platform App Ape. Fewer than 150,000 of people in its stateside Android install base launched the game at any point in the last month but those who are still playing are highly committed and are opening the mobile app over 14 times per day on average, as per the same source.

Background: Launched in late April, Harry Potter: Hogwarts Mystery is believed to have made approximately $10 million in its first four days of global availability. App Ape's data corresponds with that figure, suggesting the game reached a million U.S. players in a matter of days and rose to 1.3 million installs in May. As is the case with many free-to-play titles, Harry Potter: Hogwarts Mystery appears to have lost steam shortly following its launch, though the game is still widely believed to be profitable. While the game reached some nine million downloads after less than a week on the Google Play Store and iOS App Store, the Android version of the adventure has yet to hit the 50-million mark five months later, according to its official listing and estimates given to AndroidHeadlines earlier this year.

Impact: With news of an action RPG set in the Harry Potter universe breaking earlier today, Warner Bros. — who owns the rights to make games based on the popular franchise — is likely carefully monitoring the performance of the latest mobile spinoff from the series. Given the company's increased focus on the games-as-a-service business model, delivering a triple-A game for PC and consoles that can't keep its players would likely result in a significant loss. On the other hand, Harry Potter: Hogwarts Mystery is believed to have had a much more favorable risk-to-reward ratio for the entertainment giant and can already be labeled a financial success even with its quick drop-off in stateside performance.

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Dominik started at AndroidHeadlines in 2016. He’s approaching his first full decade in the media industry, with his background being primarily in technology, gaming, and entertainment. These days, his focus is more on the political side of the tech game, as well as data privacy issues, with him looking at both of those through the prism of Android. Contact him at [email protected]

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