In short: Samsung will be offering the Galaxy P30 mid-ranger in four colors and two memory configurations, according to some newly leaked information. The device will be available with 64GB and 128GB of storage space and sold in black, red, blue, and pink. The names of the colors themselves haven't been disclosed and it's still unclear whether both memory configurations will be available in all of them. The name of the handset has also yet to be confirmed, though most industry insiders agree the device with the model number SM-G6200 will be advertised as the Galaxy P30 and be accompanied by a larger Galaxy P30 Plus (stylized as the P30+).
Background: While previous rumors suggested one or more members of the new P30 family may sport an in-display fingerprint reader, one reliable industry insider is now claiming that won't be the case, adding that the series will offer 6GB of RAM and generally be geared toward competing in the upper mid-range segment of the smartphone market. The device is expected to first be launched in China where Samsung has been pushed to the verge of obscurity over the course of the last several years after failing to compete with local manufacturers and their aggressively priced products. The handset is likely to make its way to India as well but presumably won't be available in the West where Samsung's higher-priced devices are still selling well.
Impact: The wide array of colors and two memory configurations Samsung has in the works for the Galaxy P30 suggest the device will be targeted at a broad audience and the same will presumably hold true for its larger counterpart – the Galaxy P30 Plus. Whether that proves to be enough to make the handset a commercial success remains to be seen but one thing is certain – Samsung's mid-range strategy is evolving due to rival pressure.