In short: A new render of the LG V40 ThinQ appeared online several days back, adding more credence to recent reports suggesting the device will be more similar to the G7 ThinQ than any existing member of the South Korean company's V lineup. The image seen above depicts the handset with a G7-like display notch and an extra physical button sitting beneath the volume keys along the left edge of the phablet. The button will presumably be used for launching Google Assistant, as was the case with the extra key found on the G7 ThinQ.
Background: While the Seoul-based electronics manufacturer traditionally refreshes its V series at IFA, it resolved to skip this year's Berlin-based trade show in favor of an early October launch. No specific reasoning for the month-long launch delay has been provided by the firm, though the G7 ThinQ was also late to the market relative to the debut timing of its predecessors, with that particular device reportedly taking longer to arrive because LG restarted its development around the turn of the year. The V40 ThinQ is expected to feature virtually identical internals to those used by the G7 ThinQ but should also deliver a more notable entertainment update with the inclusion of a POLED display and possibly run Android 9 Pie out of the box.
Impact: The V40 ThinQ isn't likely to significantly affect LG's bottom line, with the tech giant's mobile unit continuing to struggle even as most of its other operations are now generating historic profits. It also remains to be seen if LG will actually manage to make the device available for purchase in time for this year's holiday season, traditionally the most lucrative period for electronics companies. The V40 ThinQ is scheduled to be officially announced on October 4 and is likely to start at around $800, depending on the market.