In short: Jaybird has now unveiled its latest headphone solution, the Jaybird Tarah Wireless Sport Headphones. These are designed for runners due to a combination of build quality, wireless connectivity and comfort. In addition to announcing the new headphones, Jaybird has also confirmed those interesting in being one of the first to experience the Tarah headphones can order a pair starting today from the company’s website. Alternatively, buyers can hold on until next month when it’s expected these headphones will become available to buy from other retailers in the US. The Tarah Wireless Sport Headphones are set to become available in three different color options consisting of Black/Flash, Nimbus Gray/Jade, and Solstice Blue/Glacier. Although the last color option will only be available from the company’s website and Best Buy. In terms of the price, the Tarah Wireless Sport Headphones are arriving to market priced at $99.99 in the US.
Background: Jaybird already has a number of headphone options available and therefore buyers can rest assured this latest pair comes from a tried and trusted brand. This is even more true of the fitness market with a number of Jaybird’s products looking to cater to more active users. For example, these new Tarah headphones are not only sweat-proof for protection against rain and sweat, but are also waterproof in general (IPX7-rated for protection for up to thirty minutes and to a depth of one meter). Which is not often the case with headphones positioned at the gym/running market, highlighting that regardless of the conditions a runner find themselves in, these headphones are built with a suitable level of protection. This is coupled with an in-ear fit provided by ultra-soft silicone ear gels that the company suggests is comfortable for use during active sessions, and secure enough to ensure the headphones do not fall out of place even during more strenuous activities. Completing the main features is a battery which the company suggests will offer up to six hours of continuous use before needing to be re-charged, and when a charge is needed, a hour’s worth of play time can be generated from a quick 15-minute charge. A combination which Jaybird argues makes these headphones ideal for daily training.
Impact: The sports and active-market is now full of options for consumers to choose from and what jaybird is counting on here is the price. With the company positioning these headphones as an ideal option for those who have yet to transition to a wireless headphone product. Therefore, Jaybird is looking to ensure that while the price remains low enough to attract new wireless users, the rest of the package maintains a quality and durability level active users have come to expect. As a result, these will not necessarily be of interest to those who have already transitioned to a wireless lifestyle, which stands to reason considering the company already has more advanced and richer solutions aimed at those more seasoned consumers.